Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)

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Research on Coding and Decoding Chengdu’s New City Image by ZMET Metaphor Extraction Technique

Authors
Jingyi Ren1, *
1Sichuan University of Media and Communications, Chengdu, Sichuan, 611730, China
*Corresponding author. Email: 189818097056@163.com
Corresponding Author
Jingyi Ren
Available Online 15 May 2025.
DOI
10.2991/978-2-38476-400-6_19How to use a DOI?
Keywords
metaphor extraction ZMET; encoding and decoding; Chengdu image
Abstract

This paper uses the ZMET metaphor extraction technique to conduct in-depth interviews with 10 interviewees, extracting the symbolic conceptions of Chengdu’s new city image formed in their subconscious minds, to explore the richness and authenticity of the “local” communication image as well as the cultural identity and personality differences of the “other”. The study explores the richness of the “local” communication image as well as the cultural identity and personality differences of the “others”. This study focuses on the construction of a new urban image for the city and hopes to provide reference value for the construction of Chengdu’s urban image, as well as for the city’s future positioning of cultural tourism and cultural communication. By analyzing and sorting out the interview records of Chengdu’s new city image, it can be summarized as: a young city with diversified integration, a vibrant urban aesthetic, an optimistic life with comfort and enjoyment, and a friendly society with its.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2025
ISBN
978-2-38476-400-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-400-6_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingyi Ren
PY  - 2025
DA  - 2025/05/15
TI  - Research on Coding and Decoding Chengdu’s New City Image by ZMET Metaphor Extraction Technique
BT  - Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)
PB  - Atlantis Press
SP  - 152
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-400-6_19
DO  - 10.2991/978-2-38476-400-6_19
ID  - Ren2025
ER  -