Research on the Applicability of Digital Technology in the Development Process of Ice and Snow Sports Tourism Industry in the Perspective of Empowerment Theory

DOI

10.2991/978-2-38476-400-6_47How to use a DOI?

Keywords

Digital Technology; Ice and Snow Sports Tourism; Empowerment Theory

Abstract

Against the backdrop of the surging wave of global technological revolution and industrial change, cutting-edge digital technologies such as big data, blockchain, cloud computing and artificial intelligence are unleashing unprecedented power in the process of empowering industrial development. How to grasp the opportunity of digitalization and promote the ice and snow sports tourism industry to achieve industrial upgrading is the key to realizing the high-quality development of the ice and snow sports tourism market. Resource empowerment, organizational empowerment and psychological empowerment, as the three major theoretical categories of empowerment theory, provide a comprehensive and systematic theoretical foundation for the high-quality development of ice and snow sports tourism. Based on the logical framework of the empowerment theory, this study reveals the internal mechanism of digital technology to promote the development of the industry, and accordingly proposes practical paths to promote the efficient empowerment of digital technology to realize the high-quality development of ice and snow sports tourism industry: digital resource empowerment aims to analyze the market demand of China’s ice and snow sports tourism market in depth through the use of digital technology, and innovate the integration of the supply resources and methods accordingly to improve the supply quality and capacity, in order to realize the market demand and supply. Digital organization empowerment focuses on the use of digital technology to build a bridge of interest between the various parties involved in the ice and snow sports tourism industry chain, with the aim of promoting the fair distribution of resources and the common enjoyment of benefits, thus enhancing the efficiency and effectiveness of collaborative development of the industry: digital psychology empowerment focuses on the use of digital technology to accurately capture and respond to the psychological characteristics and needs of tourists in ice and snow sports tourism, so as to stimulate the psychological characteristics and needs of tourists in ice and snow sports tourism. Digital Psychological Empowerment focuses on the use of digital technology to accurately capture and respond to the psychological characteristics and needs of tourists in ice and snow sports tourism, so as to stimulate the consumption potential and promote consumption upgrade.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yong Jiang
AU  - Xiaoyu Wang
PY  - 2025
DA  - 2025/05/15
TI  - Research on the Applicability of Digital Technology in the Development Process of Ice and Snow Sports Tourism Industry in the Perspective of Empowerment Theory
BT  - Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)
PB  - Atlantis Press
SP  - 384
EP  - 390
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-400-6_47
DO  - 10.2991/978-2-38476-400-6_47
ID  - Jiang2025
ER  -