Proceedings of the 3rd International Conference on Educational Development and Social Sciences (EDSS 2026)

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Research on the Current Situation and Development Strategies of Digital Protection and Inheritance of Mianzhu New Year Painting

Authors
Qihan Deng1, Guohong Qiu2, Wanru Wang3, Meiyan Yang1, Jun Yang1, Xinyu Liu1, Yuanyuan Wang1, Yuping Kou1, Zhenquan Zhou1, *
1School of Engineering and Materials, Tianfu College of SWUFE, Mianyang, 621050, China
2School of Civil Engineering and Architecture, Southwest University of Science and Technology, Mianyang, 621010, China
3Humanities College, Wuhan University of Engineering Science, Wuhan, 430200, China
*Corresponding author. Email: zhouzhenquan@tfswufe.edu.cn
Corresponding Author
Zhenquan Zhou
Available Online 1 May 2026.
DOI
10.2991/978-2-38476-569-0_21How to use a DOI?
Keywords
Mianzhu Woodcut; Cultural Heritage; Evolution and Protection; Innovation
Abstract

As one of China’s Four Great New Year Paintings and a national intangible cultural heritage, Mianzhu New Year Paintings are famous for woodblock colour overprinting combined with hand-painted filling, and are known as one of the “Three Treasures of Sichuan”. Faced with practical challenges such as ageing audiences, shrinking markets, and skill discontinuity, digitalisation has become the key to breaking the deadlock. On the premise of retaining all original document citations, this paper systematically traces the progress of digital protection for Mianzhu New Year Paintings. It proposes three strategies: integrated preservation of “AI + 6DoF + Blockchain”, dual-drive of digital collectables and IP authorisation, and collaborative innovation among government, industry, universities, research institutions, and users, to provide a paradigm for the sustainable development of intangible cultural heritage.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Educational Development and Social Sciences (EDSS 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 May 2026
ISBN
978-2-38476-569-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-569-0_21How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qihan Deng
AU  - Guohong Qiu
AU  - Wanru Wang
AU  - Meiyan Yang
AU  - Jun Yang
AU  - Xinyu Liu
AU  - Yuanyuan Wang
AU  - Yuping Kou
AU  - Zhenquan Zhou
PY  - 2026
DA  - 2026/05/01
TI  - Research on the Current Situation and Development Strategies of Digital Protection and Inheritance of Mianzhu New Year Painting
BT  - Proceedings of the 3rd International Conference on Educational Development and Social Sciences (EDSS 2026)
PB  - Atlantis Press
SP  - 166
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-569-0_21
DO  - 10.2991/978-2-38476-569-0_21
ID  - Deng2026
ER  -