Proceedings of the 2026 6th International Conference on Education, Information Management and Service Science (EIMSS 2026)

2026 6th International Conference on Education, Information Management and Service Science (EIMSS 2026)

📍Kuala Lumpur, Malaysia🗓️ 3-5 July 2026
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Research on Digital Development Model and Path of Yunnan Cultural Tourism Industry from Heritage Protection Perspective

Authors
Xinhua Zhang1, Zhijun Liu2, *
1School of Economics and Management, Pu’er University, Pu’er, 665000, Yunnan, China
2Domestic Cooperation and Exchange Center, Pu’er University, Pu’er, 665000, Yunnan, China
*Corresponding author. Email: liuzhijun@peu.edu.cn
Corresponding Author
Zhijun Liu
Available Online 4 September 2026.
DOI
10.2991/978-94-6239-766-8_14How to use a DOI?
Keywords
Cultural Heritage; Cultural Tourism Industry; Digital Transformation; Development Model; Sustainable Development; Yunnan Province
Abstract

With the advancement of global cultural heritage protection and tourism digital transformation, Yunnan, rich in ethnic, natural and intangible cultural heritage resources, faces both opportunities and challenges in cultural tourism digital upgrading. Based on heritage sustainability, digital governance and industrial integration theories, this study adopts field investigation, literature analysis and case comparison. Combined with first-hand field interview data, resource statistical indicators and questionnaire survey results collected from 12 prefectures and cities in Yunnan, this paper quantitatively and qualitatively analyzes the industry status. It identifies major bottlenecks including insufficient resource digitization, single application scenarios, uncoordinated industrial chains and weak heritage protection awareness. It establishes three targeted digital integration models and proposes multi-dimensional paths covering policy, technology, talent cultivation and heritage-oriented industrial integration. The findings enrich relevant theoretical research and offer practical references for the high-quality, sustainable digital development of cultural tourism in ethnic minority regions.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 6th International Conference on Education, Information Management and Service Science (EIMSS 2026)
Series
Atlantis Highlights in Computer Sciences
Publication Date
4 September 2026
ISBN
978-94-6239-766-8
ISSN
2589-4900
DOI
10.2991/978-94-6239-766-8_14How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinhua Zhang
AU  - Zhijun Liu
PY  - 2026
DA  - 2026/09/04
TI  - Research on Digital Development Model and Path of Yunnan Cultural Tourism Industry from Heritage Protection Perspective
BT  - Proceedings of the 2026 6th International Conference on Education, Information Management and Service Science  (EIMSS 2026)
PB  - Atlantis Press
SP  - 141
EP  - 151
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6239-766-8_14
DO  - 10.2991/978-94-6239-766-8_14
ID  - Zhang2026
ER  -