Research on Creation Strategies of Short Video Hosts for Digital Legal Education: A Case Study of “Lawyer Wei with Boundless Legal Power” on Xiaohongshu Platform

DOI

10.2991/978-94-6239-766-8_16How to use a DOI?

Keywords

Short Video; Digital Legal Education; Creation Strategies; Xiaohongshu

Abstract

Against the background that short video media are reshaping digital knowledge dissemination in public education, this paper takes the creation strategies of short video hosts for digital legal education as the research object. Through observation method and text analysis method, combined with the typical case of “Lawyer Wei with Boundless Legal Power” on Xiaohongshu platform, it systematically discusses the communication characteristics and practical logic of such educational short videos. The study finds that these short videos have four core characteristics: legal professionalism of subjects and contents, mixture of hot and non-hot topics in topic selection, coexistence of controversy and accuracy of legal knowledge, and practicality of audience needs. Based on these characteristics, hosts need to design concise scripts with professional knowledge, balance hot and non-hot topics with popular narrative strategies, handle controversial issues through seeking common ground while reserving differences, and respond to practical needs through active interaction and differentiated creation. These strategies help achieve the dual adaptation of professionalism and communicability. The above characteristic induction and creation strategies provide theoretical reference for the practice optimization of short videos for legal education, and also contribute thinking to the innovative path of legal education in the digital age. The author declares no conflict of interest.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jianwei Gong
PY  - 2026
DA  - 2026/09/04
TI  - Research on Creation Strategies of Short Video Hosts for Digital Legal Education: A Case Study of “Lawyer Wei with Boundless Legal Power” on Xiaohongshu Platform
BT  - Proceedings of the 2026 6th International Conference on Education, Information Management and Service Science  (EIMSS 2026)
PB  - Atlantis Press
SP  - 162
EP  - 172
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6239-766-8_16
DO  - 10.2991/978-94-6239-766-8_16
ID  - Gong2026
ER  -