Exploring the Relationship of University Students’ Social Responsibility Awareness and Behavioral Intentions in the Guangdong-Hong Kong-Macao Greater Bay Area, China

DOI

10.2991/978-94-6463-750-2_34How to use a DOI?

Keywords

university social responsibility (USR); behavioral intentions; Guangdong-Hong Kong-Macao Greater Bay Area; SEM (structural equation modeling)

Abstract

This study examined university students’ social responsibility awareness and their behavioral intentions using a self-developed questionnaire. A sample of 841 undergraduates (617 students (73.4%) from the Pearl River Delta Economic Zone, 112 (13.3%) from Hong Kong, and 112 (13.3%) from Macao) from the Guangdong-Hong Kong-Macao Greater Bay Area, China, was surveyed during the fall semester of 2024. The research instrument was validated for reliability and construct validity through confirmatory factor analysis. The study found significant differences in students’ behavioral, emotional, and cognitive engagement in social responsibility based on their university location, with behavioral engagement and behavioral intention showing partial significance. The results can offer empirical insights for assessing social responsibility awareness among university students in the Greater Bay Area, serving as a foundation for refining education policies and enhancing students’ social responsibility engagement.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shujing Wu
AU  - Jing Huang
AU  - Jiechun Duan
AU  - Dong Yang
AU  - Yanjie Han
PY  - 2025
DA  - 2025/06/15
TI  - Exploring the Relationship of University Students’ Social Responsibility Awareness and Behavioral Intentions in the Guangdong-Hong Kong-Macao Greater Bay Area, China
BT  - Proceedings of the 2025 4th International Conference on Educational Innovation and Multimedia Technology (EIMT 2025)
PB  - Atlantis Press
SP  - 347
EP  - 357
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-750-2_34
DO  - 10.2991/978-94-6463-750-2_34
ID  - Wu2025
ER  -