Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)

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The Role Of Digital Entrepreneurship Education In Promoting Entrepreneurial Intention: The Influence Of Social Media On University Students

Authors
Ali Tazi Cherti1, *
1Sidi Mohamed Ben Abdellah University, Fez, Morocco
*Corresponding author. Email: ali.tazicherti@usmba.ac.ma
Corresponding Author
Ali Tazi Cherti
Available Online 20 June 2025.
DOI
10.2991/978-2-38476-408-2_56How to use a DOI?
Keywords
Digital Entrepreneurial Intention; Digital Entrepreneurship Education; Social Media; Moroccan context
Abstract

This research examines the impact of digital entrepreneurship education and social media use on students’ entrepreneurial intentions, focusing on the Moroccan context. Employing a quantitative methodology and PLS-SEM analysis, it seeks to understand how digital entrepreneurship education can encourage students to create digital startups and to what extent social media can amplify entrepreneurial intention of student in FSJES and ENCG of Fez in Morocco. The results indicate that digital entrepreneurship education is vital in promoting entrepreneurial intentions, with social media serving as a key catalyst for this ambition. The research underscores the importance of incorporating social media into entrepreneurship education programs, suggesting innovative pedagogical strategies that leverage this synergy. It also reveals the potential overlap between digital entrepreneurial intention and social media use, indicating the need for further investigation into their interaction. This work proposes directions for future research to refine measurement tools and explore the evolving dynamics of the interaction between digital entrepreneurship education and social media use, thereby expanding our understanding of digital entrepreneurship across various cultural and economic contexts.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
20 June 2025
ISBN
978-2-38476-408-2
ISSN
2667-128X
DOI
10.2991/978-2-38476-408-2_56How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ali Tazi Cherti
PY  - 2025
DA  - 2025/06/20
TI  - The Role Of Digital Entrepreneurship Education In Promoting Entrepreneurial Intention: The Influence Of Social Media On University Students
BT  - Proceedings of the E-Learning and Smart Engineering Systems (ELSES 2024)
PB  - Atlantis Press
SP  - 772
EP  - 791
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-2-38476-408-2_56
DO  - 10.2991/978-2-38476-408-2_56
ID  - Cherti2025
ER  -