Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)

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Functions of PESTEL Analysis in the Assessment of Enterprise Environmental Adaptability

Authors
Qingyou Zhang1, *
1Qingdao No. 2 Middle School, Qingdao, 266000, China
*Corresponding author. Email: svtttttt_2022@qq.com
Corresponding Author
Qingyou Zhang
Available Online 7 May 2025.
DOI
10.2991/978-94-6463-706-9_31How to use a DOI?
Keywords
PESTEL Analysis; Enterprise Environmental Adaptability; Adaptability Assessment
Abstract

In recent years, the business model of live streaming has developed rapidly, showing a popular trend and trend. With the continuous optimization and adjustment of policies, the continuous recovery of the market, the change of values, the continuous progress of science and technology, the increase of media attention, and the gradual standardization of laws, the live broadcasting industry is showing a thriving scene. Taking Kuaishou Technology Company as an example, this paper analyzes its external environmental factors in the six dimensions of politics, economy, society, technology, environment and law. It is found that Kuaishou has demonstrated strong environmental adaptability by actively responding to national policies, optimizing supply chain management, enhancing user interaction, increasing investment in technology research and development, promoting green consumption and abiding by laws and regulations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2025
ISBN
978-94-6463-706-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-706-9_31How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qingyou Zhang
PY  - 2025
DA  - 2025/05/07
TI  - Functions of PESTEL Analysis in the Assessment of Enterprise Environmental Adaptability
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 340
EP  - 349
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_31
DO  - 10.2991/978-94-6463-706-9_31
ID  - Zhang2025
ER  -