Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
71 articles
Proceedings Article
Peer-Review Statements
Peng Dou, Keying Zhang
All of the articles in this proceedings volume have been presented at the EMFIPS 2024 during December 28-29 2024 in Cangzhou. These articles have been peer reviewed by the members of the Nanpi Bohailiangcang Research Institute and approved by the Editor-in-Chief, who affirms that this document is a truthful...
Proceedings Article
Analysis of the Enhancement Paths of Employee Sense of Belonging in Enterprises
Boxuan Qi
Employee sense of belonging is of vital importance to the success of an enterprise. It influences employees’ job satisfaction, initiative and efficiency, and subsequently affects the enterprise’s reputation and performance. This paper contrasts the significant measures for enhancing employee sense of...
Proceedings Article
Empirical Research on the Relationship between Urbanization and The Development of Tertiary Industry in China
Boyan Zhang
To foster the advancement of China’s urbanization and the tertiary industry, and provide scientific guides for government decision-making, the paper selects China’s time-series data from 1978 to 2019 to empirically analyze the interaction between the urbanization rate and the contribution rate of the...
Proceedings Article
Conflict Management in Innovative Enterprise Team
Chen Guo
In the context of the digital economy, innovative enterprises are constantly emerging like mushrooms after rain. At present, there are still shortcomings in the research on team conflicts. The team conflict in innovative enterprises is a topic worthy of research and exploration. Therefore, this article...
Proceedings Article
The Commercial Significance of Big Data’s Application in Smart Farming
Claire Wuyou Xiao
Big Data has been a widely discussed topic over the past few decades, and the trend of increasingly applying it prevails in multiple industries -- agriculture has been one of them. This article investigates the state-of-art application of Big Data along the agricultural supply chain by dividing it into...
Proceedings Article
Enhancing China’s Environmental Impact Assessments: Integrating Carbon Emissions with Lessons from the US
Daye Chen
China’s Environmental Impact Assessment (EIA) system faces significant challenges, particularly in integrating carbon emissions assessments into local frameworks. These challenges include the lack of detailed guidelines, regional disparities in institutional capacity, and potential regulatory inconsistencies....
Proceedings Article
Research on Commodity Futures Pricing Efficiency: A Machine Learning Perspective
Elaine Huang
The huge size of China’s commodity market plays an important role in global asset pricing. It is significant to deeply analyse whether machine learning can extract effective information from futures market data and how effective artificial intelligence algorithms are. Based on the monthly data of index...
Proceedings Article
The Influence of Shareholder Structure on Enterprise Performance
Enze Wang
Shareholder structure is the core of corporate governance, which has a profound impact on corporate financial and non-financial performance. By analyzing the effect mechanism of different shareholder types (such as institutional investors, foreign shareholders, and management shareholding) on performance,...
Proceedings Article
User Perceptions and Purchase Intentions: A Study on Virtual Live-Streamer Impact Mechanisms
Fangdi Qiao
This study investigates the impact of perceived usefulness and ease of use of virtual streamers in e-commerce live streaming on purchasing intention. It also explores how users’ prior using experiences moderate these relationships. Using a questionnaire survey, the study analyses users’ reactions to...
Proceedings Article
Green Transformation and Development of Economy and Society of China Based on ESG Investment
Fengkai Liu
With the deepening influence of ESG investment concept, ESG investment has shown a vigorous development trend and has become one of the important trends in China’s investment field. Over the past 10 years, the number of ESG reports disclosed in China’s A-share market has increased year by year. Domestic...
Proceedings Article
Comparative Analysis of Livestock Industry Chains: China vs. the United States
Insights from Wens and Tyson Foods
Guancheng Chen
This paper examines the livestock industry chains of China and the United States, focusing on the comparative analysis of Wens Foodstuff Group Co., Ltd. (Wens) and Tyson Foods, Inc. (Tyson Food). The study aims to identify the differences in their industry roles, financial performance, and business models,...
Proceedings Article
Study on Real Estate Market Price Influencing Factors Based on Multiple Linear Regression Model
Guangjie Hu
Real estate price fluctuations significantly affect investors, businesses, and the global economy. This study employs multiple linear regression analysis to identify the primary elements influencing real estate market pricing. An exhaustive literature review of theoretical frameworks influencing real...
Proceedings Article
Exploring the Rationality and Necessity of the Existence of China ‘S Private Ownership Economy
Haoran Yu
The existence of private ownership economy has always been controversial in the academic circle, which has led to the discussion of whether private property should be protected or not, which is ultimately a disagreement on the private system itself. Through the analysis of political economy and China’s...
Proceedings Article
A Comprehensive Review on Big Data Recommendation and Data Empowerment
Haoyang Hu
The widespread adoption of the internet has led to exponential growth in user-generated data, challenging the effectiveness of conventional information retrieval methods. Institutions are increasingly eager to enhance user satisfaction and business revenue through precise recommendation systems. Concurrently,...
Proceedings Article
The “three red lines” Policy and Debt Crisis of Real Estate Companies in China
Haoyu Ye
Since 2020, the biggest risk in China’s financial system has come from the real estate industry. This article explores how the “three red lines” policy on real estate financing affects the debt repayment capacity and debt risks of real estate companies, leading to systemic shocks in the economic system....
Proceedings Article
Analysis and Research on Internet Economy and Online Shopping Cognition and Use Intention
Hongjia Liu
With the development of the Internet, financial and economic-related industries have gradually shifted to online. Although the development of the Internet economy has played a greater role in the progress and development of society, it has also exposed many problems. This paper mainly talks about people’s...
Proceedings Article
Study of Factors Influencing the Development of Artificial Intelligence in Agribusiness Based on Multiple Linear Regression Modeling
Jiashu Xu
The artificial intelligence sector is an evolving industry. The agricultural sector is one of the most important and ancient industries. Given the expanding global population, the two sectors possess prospects for integration to meet the escalating demographic demands. With annual technological advancements,...
Proceedings Article
Research on Social Media Marketing Strategy and Corporate Brand Building in the Digital Age
Jiayi Guo
Driven by the digital wave, the enterprise marketing strategy is experiencing unprecedented changes. The traditional marketing model has been difficult to meet the growing personalized and instant needs of consumers. The advent of the digital era provides enterprises with opportunities to use big data,...
Proceedings Article
Research on China’s Agricultural Overseas Investment in Southeast Asia under The Belt and Road Initiative
Jingxi Huang
Faced with the dual challenges of food demand pressure brought by population growth and increasing scarcity of agricultural resources, China has continuously increased overseas agricultural investment under the “Belt and Road” initiative, aiming to ensure national food security and expand international...
Proceedings Article
Audit Quality, Earnings Management and Firm Performance
Jinjing Li
Audit quality has always been a focus of public and government, and high-quality audits which represent more reliable financial information is crucial for the development of firms. This paper uses Chinese A-share listed firms on Shanghai and Shenzhen Stock Exchange from 2012 to 2021 as the research sample,...
Proceedings Article
Research on the Influencing Factors of the Real Estate Industry Crash
Jinxi Zhu
The real estate crash is a complex and far-reaching phenomenon, involving many aspects of the economy, policy, market behavior and financial system. By subdividing and categorizing the influencing factors of the real estate crash, this paper explores the logic and reasons behind the crash in a multi-dimensional...
Proceedings Article
Research on Promoting Agricultural Economic Development with Internet + Thinking
Junfu Wang
With the rapid development of information technology, Internet + has become an important force driving innovation across various industries. In the field of agricultural economics, the application of Internet + thinking has brought new opportunities and challenges to traditional agriculture. This study...
Proceedings Article
Analysis of Factors Influencing the Business Environment and Advantages in Qingdao
Kai Luo
Since the release of the “Global Business Environment Report” in 2003, countries around the world have gradually started to focus on the construction of business environments, aiming to optimize conditions and promote economic development. Since 2013, China’s attention to business environments has steadily...
Proceedings Article
Innovative Strategies for Business Architecture Models in the Era of Artificial Intelligence
Kenglung Hsu
Driven by the wave of digitalization, artificial intelligence technology has become a key driving force for the innovation of business architecture model. Advances in technology have not only changed the way enterprises process data and perform tasks, but also provided enterprises with in-depth market...
Proceedings Article
A Study on the Current State of Digital Labor among Small-Scale Influencers on Xiaohongshu:
An Analysis Based on the Political Economy of Communication
Kerui Feng
With the rapid development of social media platforms, an increasing number of small-scale influencers are engaging in digital labor through content creation, yet their labor rights and economic security issues have not received adequate attention. This paper, grounded in the perspective of political...
Proceedings Article
Research on Risk Measurement and Investment Selection of Cryptocurrencies
Kuijin Wang
Encrypted digital currency is a new form of currency after physical currency, which can be traded 24 h a day through online circulation without being affected by time zones and regions. Firstly, the concept and characteristics of encrypted digital currency are introduced, and the significant differences...
Proceedings Article
Interpretation Path of Shadow Directors in Article 192 of China’s New Company Law
——Based on the Comparison of Chinese and English Companies Law
Kunlin Li
With the implementation of China’s new Company Law in 2024, Article 192 specifically targets the institutional design for regulating the abuse of control by controlling shareholders and actual controllers. However, there remain deficiencies in the current identification of actual controllers and the...
Proceedings Article
Construction and Application of the Urban Business Environment Evaluation Index System: A Case Study of Qingdao
Man Li
The urban business environment refers to the sum of various external environmental factors faced by market entities in their production, operation, innovation, and entrepreneurship. This paper constructs an evaluation index system for the urban business environment from the perspectives of government...
Proceedings Article
The Sustained Reproduction of the Urban-Rural Digital Divide and Digital Inequality
Ngai Zhan
This study explores the phenomenon of the continuous reproduction of the digital divide and digital inequality between urban and rural areas in China. With the widespread application of information technology in various fields, the gap in access to digital resources and development opportunities between...
Proceedings Article
Impact of Financial Indicators on Stock Price Based on Chinese Baijiu Listed Companies
Peng Zhang
How to determine the trend of stock prices is the most concerning topic for stock investors. This paper takes the stocks of Kweichow Moutai, Jiannanchun and Jiugui Liquor as the research objects, selects financial indicators in the quarterly financial statements of these companies from 2005 to 2023 and...
Proceedings Article
Functions of PESTEL Analysis in the Assessment of Enterprise Environmental Adaptability
Qingyou Zhang
In recent years, the business model of live streaming has developed rapidly, showing a popular trend and trend. With the continuous optimization and adjustment of policies, the continuous recovery of the market, the change of values, the continuous progress of science and technology, the increase of...
Proceedings Article
Global Hotspots and Research Trends on Night-Time Economy-Based on the CiteSpace analysis
Shenghan Lyu
The research analyzes global hotspots and research trends in Nighttime Economy (NTE) based on 506 papers from CNKI and Web of Science (WOS) from 2004 to 2024. According to keyword co-occurrence, highly cited literature, and institutional research networks, the international studies focus on social behaviors...
Proceedings Article
Analysis of the Relationship Between Financing Channels and Enterprise Characteristics of Small and Medium-Sized Enterprises
Shiman Ji
Small and medium-sized enterprises (SMEs) are essential drivers of mass innovation and entrepreneurship. They play a crucial role in boosting employment, stimulating economic growth, fostering technological advancement, and promoting social harmony, thereby holding considerable strategic significance...
Proceedings Article
Research on the Promotion and Application Strategies of New Energy Vehicles under the Background of Green Development
Shuyu Gong
Sustainable advancement is a pivotal notion for achieving a balanced relationship between humanity and the natural world, as well as for the enduring growth of both the economy and the environment. As the energy landscape shifts, vehicles powered by clean energy, notably new energy cars, have emerged...
Proceedings Article
Analysis and Research on Entrepreneurship opportunities under the Development of Economics and Social system
Shuyuan Gan
the vigorous development of entrepreneurial activities has become an important driving force of active regional economy, entrepreneurial phenomenon has aroused widespread concern in the society in recent years, but also attracted many scholars to explore this field. For the study of entrepreneurship,...
Proceedings Article
Research on the Internal Communication Mechanism of Corporate Culture in the New Media Era
Shuyue Luo
The continuous updating of new media technology has changed the communication method of corporate culture. To explore the impact of new media on the internal communication mechanism of corporate culture and the reconstruction of corporate culture, the communication content of the WeChat subscription...
Proceedings Article
Impact of the COVID-19 Pandemic on Rural Income: A Study Based on CHARLS Data
Sijing Yang
The purpose of this article is to discuss whether a series of measures during the epidemic have an impact on the income level of rural people, and if so, how much impact is there. This study could make up for the impact of hygiene on income that hasn’t been discussed in previous papers. This paper uses...
Proceedings Article
Analysis of Marketing Strategies for Emerging Brands in the Context of the Digital Economy: A Case Study of Luckin Coffee
Siqi Lv
With the rapid development of the economy and information technology, especially the popularity of the Internet and social media, the world has begun to enter the digital age. The operation mode of enterprises and the habits of consumers have also changed accordingly, making traditional marketing strategies...
Proceedings Article
A Review of the Multidimensional Impact of Return Policies on Pricing Strategies, Retailers, and Consumer Pricing Strategies
Siyuan Zhao
In electronic retailing, the implementation of effective return policies and proper return management is essential for improving customer retention. However, many retailers focus solely on one-time sales, which leads to decreased customer satisfaction and ultimately, customer attrition. This paper employs...
Proceedings Article
How Does Digital Technology Help Agricultural Development? ——Taking E-Commerce and Smart Agriculture As Examples
Tianyi Dai
Smart agriculture represents the future trend of modern agricultural production mode, aiming to solve the problems of land resource waste, ecological environment deterioration, and loss of farming culture that exist in the traditional agricultural model. As one of the most active countries in the world...
Proceedings Article
The Development Status and Model Exploration of New Smart Cities - Taking Shanghai and Hangzhou as Examples
Tong Zhu
Given our country’s rapid economic development, the concept of smart cities has made rapid progress since its introduction and construction. This article divides the development characteristics of smart cities since 2008 into three stages: digital construction, information construction, and the application...
Proceedings Article
High Quality Development Paths of Green Finance Empowered by Artificial Intelligence
Wei Sheng
In recent years, with increasing attention to the environment and sustainable development, green finance as a solution has gradually received attention. The balance of green finance continues to grow, the investment scope of green finance continues to expand, and green finance has gradually become an...
Proceedings Article
Exploring the Business Models of Media Platforms in the Context of Mobile Big Data
William Yang
This paper comprehensively discusses the communication mechanism, user behavior, and business model innovation of media platforms under the background of mobile big data. In the context of mobile big data, the media platform has successfully attracted and built a large user group through accurate user...
Proceedings Article
Research on the Application of Artificial Intelligence in Risk Management —— Take the Banking Industry As An Example
Xiangzhen Wang
Artificial intelligence technology can mine and analyze the data, and be applied to the field of risk management. It can accurately predict the customer risk, fraud, credit, etc., so as to help banks to better identify the potential risks of customers. This paper introduces the application of artificial...
Proceedings Article
Exploring Digital Music Copyright Protection for Independent Musicians
——A Case Study of the “The Coming One” Infringement Incident
Xiaokun Guo
With the rapid development of the internet, digital media has gradually become an indispensable part of people’s daily lives, and digital music is a significant component of this. In recent years, digital music has developed rapidly. With economic growth, the proliferation of the internet, and the increase...
Proceedings Article
The Analysis of the Relation between China’s Stock Performance and Economic Development
Xijie Gao
This article analyzes the phenomenon and reasons of the deviation between the performance of the Chinese stock market and economic development. Firstly, the literature points out that the Chinese stock market has not been able to reasonably reflect the economic operation situation, and the deviation...
Proceedings Article
Research on Financing Paths for Small and Medium-Sized Enterprises Empowered by Digital Finance
Xinyue Luo
With the rapid development of economy and the improvement of the financial market of China, digital finance has gradually risen, providing new channels and ways for SMEs to finance. However, the financing of SMEs still faces many problems, such as limited financing channels, high financing costs, high...
Proceedings Article
Analysis of the Means of Promoting Rural E-commerce through Digital Financial Inclusion
Xiqiao Wang
since 1997, the industry of e-commerce in China entered the embryonic stage and has been in continuous development for the following 20 years. Nowadays, the e-commerce companies have derived a network transaction form with Chinese characteristics, and the e-commerce industry itself has become a new track...
Proceedings Article
Research on Influential Mechanism of Cause Marketing on Brand Image
Yang Zhang
In the process of marketing, different marketing strategies have different effects on brand image. As a part of the current marketing strategy of enterprises, cause marketing has a profound impact on the construction of enterprise brand image and the promotion of influence. Taking Erke cause marketing...
Proceedings Article
Analysis of Brand Marketing of Cross Border E-Commerce Enterprises under the Background of Digital Economy
Yihang Wei
With the rapid development of economic globalization and digital technology, cross-border e-commerce has also rapidly emerged in China, becoming an important component of China’s foreign trade. At present, the world has entered the era of digital economy, and cross-border e-commerce, as an important...
Proceedings Article
Airbnb Plus Helps Airbnb Expand Market Share
Yijie Zhu
Airbnb, one of the representatives of the sharing economy, has now achieved remarkable growth worldwide. Since its inception in the United States in 2008, Airbnb has successfully connected travelers and homeowners with empty rooms for rent through its unique model, providing users with a variety of accommodation...
Proceedings Article
The Legal Nature of Administrative Blacklists from a Judicial Perspective
Yinuo Kong
With the advancement of the social integrity system, China has widely implemented the administrative blacklist system as a tool for administrative management. However, there are significant differences in judicial practice regarding the legal nature of the administrative blacklist, which has resulted...
Proceedings Article
Beyond the “Debt Trap”: China’s Infrastructure Investment in Southeast Asia
Yixuan Zhang
In the dynamic landscape of Southeast Asia, the waning influence of the United States contrasts sharply with China’s burgeoning economic presence. The ambitious Belt and Road initiative has invested substantial infrastructure aid into the region, causing debates over the governance capabilities of the...
Proceedings Article
The Influence of Behavioral Biases in Economics on Residents’ Decisions
Yu Wang
This article studies the influence of behavioral biases in behavioral economics on residents’ decisions through questionnaire surveys and data analysis. The study finds that consumers prefer benefit-oriented promotion methods such as discount ratios and prominent digital forms of benefits in shopping...
Proceedings Article
Risk Analysis of Real Estate Project Based on Fuzzy Comprehensive Evaluation
Yuchen Wu
Real estate projects have the problems of long development cycle and high uncertainty, which lead to many uncertain risks in the process of project development. From the perspective of developers, this paper identifies and analyses the risks in the four stages of the life cycle of real estate projects,...
Proceedings Article
The Impact and Challenges of the Development of China’s Digital Music Industry
Yueming Zhao
With the development of the digital economy, the digital music market has entered a period of prosperity, presenting new opportunities and challenges for the digital music industry. This article analyzes the impact and challenges associated with developing China’s digital music industry. The findings...
Proceedings Article
Research on Marketing and Communication on Social Media Platforms
--The example of “Teens in Times”
Yueran Zhang
With the advancement of information technology, social media has become an essential part of human daily life. People’s leisure and entertainment activities have shifted from offline to online, and they prefer to seek brief moments of joy on social platforms. This paper primarily studies how to conduct...
Proceedings Article
Hermes Multi-sensory Brand Identity Design Study
Yueyue An
Hermes has a significant market share in the luxury market due to its persistent pursuit of high quality. This paper analyses Hermès products from multiple perspectives through multi-sensory dimensions, specifically from the visual, tactile and olfactory aspects, and explores the extreme pursuit of Hermès’...
Proceedings Article
Role Involvement Shapes Brand Attitude and Consumption
Yupu Zheng
The game industry is one of the important emerging industries. For game companies, whether they can create a game brand that is loved and supported by players is of great significance to the survival and sustainable development of the company. Therefore, it is of vital importance to deepen the understanding...
Proceedings Article
Limited Asylum and Family Risk Avoidance: Work Conditions and Career Choices of Dispatched Workers on the Edge of the Unit System
Yutong Huang
With the development of economy, social instability is increasing. Even within the unit system with Chinese characteristics, flexible employment mode has been introduced to improve efficiency. As a representative of unstable employment in the unit system with Chinese characteristics, the working situation...
Proceedings Article
A study on the Influence of Investors’ Mood Fluctuation on Returns in Securities Market
Yuxuan Tian
China’s securities market is in the process of rapid expansion, but the relevant system is not mature enough. Therefore, based on the realistic background, this paper studies the relationship between investor sentiment and securities returns, which is helpful to analyze the different relationships between...
Proceedings Article
Color Stimulation for Impulse Spending——The Effect of Background Color on Consumer Purchase Intention in Goodie Sharing Videos
Yuxuan Xie
Currently, the state has issued a series of policies and regulations to support the development of e-commerce platforms, and under this social environment, more and more online consumers are purchasing online, and visual marketing plays an important role in the online purchasing environment. This paper...
Proceedings Article
The Relationship between E-commerce and Logistics Industry Development: A Case Study of SF Express
Zelong Ren
With the widespread adoption of the internet, e-commerce has flourished. Logistics companies, as the key link between e-commerce and consumers, influence the quality and efficiency of e-commerce services. Their synergy has become crucial for economic growth. This study employs case analysis to explore...
Proceedings Article
The Choice of Organizational Forms for Commercial Investment in China: A Comparative Analysis Based on Different Types
Zhaorong Lyu
Comprehensive review of commercial and legislative practices across countries reveals a variety of enterprise types, including not only corporations but also sole proprietorships, partnerships, and others, available as choices for investors. China has developed systematic legislation regarding commercial...
Proceedings Article
China’s Monetary Policy Framework
——Analysis based on Monetary Policy Report
Zhaoyan Guo
In recent years, the intermediate target of China’s monetary policy has gradually shifted from quantity based to price based, which is also reflected in the People’s Bank of China(PBC)’s 2024 Q2 Monetary Policy Implementation Report. In the report, the PBC mentioned the need to reform the pricing mechanism...
Proceedings Article
Stress and Workplace Bullying: The Mediating Roles of Anger, Anxiety and Depression
Zhenyu Zhao
This paper aims to examine the effect of general strains on workplace bullying. Drawing on the general strain theory, we propose and test the relationship between strain and workplace bullying by exploring the mediating role of negative emotion. Through collecting data via online questionnaires, we received...
Proceedings Article
The Influence of the Characteristics of Virtual Youtuber Live Commerce on Purchase Intention
Zibin Zheng
Live commerce, as a new model of online shopping service, combines the dual characteristics of traditional shopping and live streaming. With the diversification of host formats, virtual YouTubers have gradually entered the public view in live commerce. In this context, the characteristics of virtual...
Proceedings Article
Stock Price Prediction Based on LSTM Model
Zihan Gao
Deep learning techniques have increasingly been applied to stock price prediction. The LSTM model performs better in predicting time series data. In our paper, the LSTM model is used to predict the closing price trend of CSI 300 index, and we finally find that the constructed model has better prediction...
Proceedings Article
Research on the Impact of Tourism Development in Kunming City on Economic Growth
Zilin Wang
This article examines the impact of tourism development on economic growth in Kunming City. By conducting a spatial analysis of the region’s tourism resources, social development factors, and policy frameworks, alongside a current state analysis grounded in the “Economic-Social-Ecological (ESE)” framework,...
Proceedings Article
Research on Innovative Development Strategies of Media Industry under the Background of Digital Economy
Ziyan Li
With the rapid development of digital technology, the media industry is undergoing a profound change. The application of the new generation of information technology not only greatly enriches the means of content production, dissemination and consumption in the media industry, but also brings a series...
Proceedings Article
How Independent Films Embracing the “Market” Became the New Mainstream
--A Comparative Study of the Films of Wes Anderson and Hirokazu Koreeda
Ziyao Zhang
Since the 1990s, with the change of wind direction in the film industry, independent films tend to mature in the game with the market. In the film market, independent films have gradually moved from the periphery to the mainstream and received more attention; many film talents from independent directors...