Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)

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Exploring the Business Models of Media Platforms in the Context of Mobile Big Data

Authors
William Yang1, *
1High School, International School of Qingdao, Qingdao, China
*Corresponding author. Email: williamyang332@163.com
Corresponding Author
William Yang
Available Online 7 May 2025.
DOI
10.2991/978-94-6463-706-9_43How to use a DOI?
Keywords
Big data; Media platform; Business model; User behavior
Abstract

This paper comprehensively discusses the communication mechanism, user behavior, and business model innovation of media platforms under the background of mobile big data. In the context of mobile big data, the media platform has successfully attracted and built a large user group through accurate user portraits, personalized content recommendations, and diversified services. Its business model has shifted from single to multi-faceted, covering direct means of profitability such as advertising revenue, membership subscription, virtual goods sales, etc., and focusing on multi-channel revenue growth through a full range of services and ecosystems. The key to the success of these platforms lies in the deep insight and precise grasp of user needs and the use of big data and artificial intelligence technology to provide personalized content and services to meet the diverse needs of users. The conclusions of this paper further update and enhance the operational methods and strategies of media platforms, providing valuable references for research and practice in related fields.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2025
ISBN
978-94-6463-706-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-706-9_43How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - William Yang
PY  - 2025
DA  - 2025/05/07
TI  - Exploring the Business Models of Media Platforms in the Context of Mobile Big Data
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 483
EP  - 493
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_43
DO  - 10.2991/978-94-6463-706-9_43
ID  - Yang2025
ER  -