Research on Social Media Marketing Strategy and Corporate Brand Building in the Digital Age

DOI

10.2991/978-94-6463-706-9_18How to use a DOI?

Keywords

Digital age; Social media; Marketing strategy; Brand building

Abstract

Driven by the digital wave, the enterprise marketing strategy is experiencing unprecedented changes. The traditional marketing model has been difficult to meet the growing personalized and instant needs of consumers. The advent of the digital era provides enterprises with opportunities to use big data, artificial intelligence, social media and other emerging technologies to achieve precision marketing and deep user interaction. Enterprises must constantly innovate their social media marketing strategies, and combine with the social media marketing strategies to reshape the enterprise brand, in order to adapt to the rapidly changing market environment, and seize the dividends brought by digitalization.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiayi Guo
PY  - 2025
DA  - 2025/05/07
TI  - Research on Social Media Marketing Strategy and Corporate Brand Building in the Digital Age
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 187
EP  - 201
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_18
DO  - 10.2991/978-94-6463-706-9_18
ID  - Guo2025
ER  -