The Influence of Behavioral Biases in Economics on Residents’ Decisions

DOI

10.2991/978-94-6463-706-9_54How to use a DOI?

Keywords

Behavioral bias; decision preference; consumption behavior; investment decision; risk preference

Abstract

This article studies the influence of behavioral biases in behavioral economics on residents’ decisions through questionnaire surveys and data analysis. The study finds that consumers prefer benefit-oriented promotion methods such as discount ratios and prominent digital forms of benefits in shopping decisions. Investors show dependence on historical profit and loss data in stock trading and tend to buy profitable products and sell loss-making products, reflecting the behavioral characteristic of loss aversion. In terms of risk choice, most consumers show risk aversion, while a small number show risk preference. The research results indicate that residents’ consumption and investment decisions are influenced by various behavioral biases, providing empirical evidence for the optimization of enterprise marketing and investment strategies.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Wang
PY  - 2025
DA  - 2025/05/07
TI  - The Influence of Behavioral Biases in Economics on Residents’ Decisions
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 603
EP  - 614
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_54
DO  - 10.2991/978-94-6463-706-9_54
ID  - Wang2025
ER  -