Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)

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A Study on the Current State of Digital Labor among Small-Scale Influencers on Xiaohongshu:

An Analysis Based on the Political Economy of Communication

Authors
Kerui Feng1, *
1Jinan Foreign Language School, Jinan City, Shandong Province, 250014, China
*Corresponding author. Email: 1143928014@qq.com
Corresponding Author
Kerui Feng
Available Online 7 May 2025.
DOI
10.2991/978-94-6463-706-9_25How to use a DOI?
Keywords
Xiaohongshu; small-scale influencers; digital labor; political economy of communication; labor rights
Abstract

With the rapid development of social media platforms, an increasing number of small-scale influencers are engaging in digital labor through content creation, yet their labor rights and economic security issues have not received adequate attention. This paper, grounded in the perspective of political economy of communication, systematically analyzes the current state of digital labor among small-scale influencers on the Xiaohongshu platform. It reveals the challenges they face, including labor exploitation, emotional labor burdens, and the lack of labor rights protections, and offers corresponding solutions and recommendations. Through this study, we aim to provide valuable insights for improving the working environment and enhancing the professional well-being of small-scale influencers.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2025
ISBN
978-94-6463-706-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-706-9_25How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kerui Feng
PY  - 2025
DA  - 2025/05/07
TI  - A Study on the Current State of Digital Labor among Small-Scale Influencers on Xiaohongshu:
BT  - Proceedings of the 2024 2th International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024)
PB  - Atlantis Press
SP  - 269
EP  - 280
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-706-9_25
DO  - 10.2991/978-94-6463-706-9_25
ID  - Feng2025
ER  -