Research on the “Competition-Training-Innovation” Integrated Education Model in Digital Commerce Industry-Education Practice Bases under the New Business Education Context

DOI

10.2991/978-2-38476-553-9_46How to use a DOI?

Keywords

New Business Education; Digital Business; Industry-Education Integration Practice Base; “Competition-Training-Innovation” Integration; Talent Cultivation

Abstract

Against the backdrop of the “digitalization, cross-border integration, and practicalization” development trend of new business studies, the digital business industry has witnessed the emergence of new formats such as cross-border e-commerce, live-streaming marketing, and data operation. There is a surging demand for compound talents who are “proficient in technology, skilled in operation, and capable of innovation”. However, the current cultivation of digital business talents is confronted with three major dilemmas: “disconnection between courses and the industry, separation between competition-training and job positions, and weak cultivation of innovative capabilities”. Traditional practical teaching can hardly meet the needs of the industry. Taking the digital business industry-education integration practice base as the carrier, this paper integrates multiple resources from the government, schools, enterprises, and industries, and draws on concepts such as “integration of posts, courses, competitions, and certificates”, OBE-CDIO, and symbiosis theory to innovatively construct the “Competition-Training-Innovation” integrated education model. By reconstructing the three-level curriculum system of “foundation-core-innovation”, building a four-dimensional teaching team with “dual qualifications and dual capabilities”, establishing a granular resource database, and improving the “multi-subject and multi-dimensional” evaluation mechanism, a closed-loop education pattern of “promoting training through competitions, strengthening capabilities through training, and enhancing efficiency through innovation” is realized.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lin Xu
AU  - Hengwei Jiang
PY  - 2026
DA  - 2026/03/25
TI  - Research on the “Competition-Training-Innovation” Integrated Education Model in Digital Commerce Industry-Education Practice Bases under the New Business Education Context
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 401
EP  - 411
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_46
DO  - 10.2991/978-2-38476-553-9_46
ID  - Xu2026
ER  -