Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

📍Singapore, Singapore🗓️ 2-4 July 2026
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The Application Value and Potential Risks of Marketing AI in Online Sales

Authors
Zimo Wang1, *
1Beijing National Day School, Beijing, 100039, China
*Corresponding author. Email: mandyzimowang@gmail.com
Corresponding Author
Zimo Wang
Available Online 23 October 2026.
DOI
10.2991/978-94-6239-801-6_134How to use a DOI?
Keywords
Artificial intelligence; Digital marketing; Human-machine cooperation
Abstract

In the digital era, artificial intelligence has become an important driving force for the digital transformation of brand marketing in the online sales scene. While creating operational value for enterprises, it also brings risks such as privacy disclosure, cross-border data compliance disputes, and cultural adaptation. Taking hubspot AI, Jasper AI and emplifi AI as the research objects, this paper conduct case analysis and comparative study to explore the application value and potential risks of AI in brand marketing. The study found that the three types of AI tools could significantly improve the operation efficiency, cross-cultural content creation ability and data decision support level, but there are also problems such as cross-border data noncompliance, algorithm opacity, cultural dislocation, copyright disputes and privacy infringement. This paper believes that the compliance application of AI needs to adhere to the bottom line of compliance, balance technical efficiency and humanistic care, and put forward optimization suggestions, so as to provide reference for the rational application of AI tools in global online sales.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
23 October 2026
ISBN
978-94-6239-801-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-801-6_134How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zimo Wang
PY  - 2026
DA  - 2026/10/23
TI  - The Application Value and Potential Risks of Marketing AI in Online Sales
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 1289
EP  - 1298
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_134
DO  - 10.2991/978-94-6239-801-6_134
ID  - Wang2026
ER  -