Digital Marketing and E-commerce of Transportation: A Strategic Study in the Indonesian Market

DOI

10.2991/978-94-6463-817-2_80How to use a DOI?

Keywords

Digital Marketing; E-commerce; Transportation Industry; Market Analysis; Technological Innovation

Abstract

This study aims to analyze the trends in digital marketing and e-commerce within the transportation industry in Indonesia, focusing on three major companies: Gojek, Grab, and Maxim. Using a comparative study approach through the Systematic Literature Review (SLR) method, this research evaluates the digital marketing strategies implemented by each company and their impact on business performance over the past three years. Market share and transaction data from Databoks are used to compare Gojek, Grab, and Maxim's online transportation services. The results show that Gojek dominates the market with over 100 million monthly active users, followed by Grab with approximately 43 million monthly active users in 2023, and Maxim with 12 million monthly active users in the same year. Effective digital marketing strategies, technological innovation, and personalized services are key success factors for these companies. Additionally, the study finds that collaboration between transportation companies and technology providers is crucial for developing innovative solutions that meet the evolving market needs. The study concludes that adopting the right technology and marketing strategies is essential for achieving success and growth in the digital transportation industry in Indonesia.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Syarifuddin Syarifuddin
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - Digital Marketing and E-commerce of Transportation: A Strategic Study in the Indonesian Market
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 686
EP  - 691
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_80
DO  - 10.2991/978-94-6463-817-2_80
ID  - Syarifuddin2025
ER  -