Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption

Authors
Yusrizal Yusrizal1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, 40154, Bandung, Indonesia
*Corresponding author. Email: Yusrizal82@upi.edu
Corresponding Author
Yusrizal Yusrizal
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_81How to use a DOI?
Keywords
E-Commerce; Risk Perception; Performance Expectancy; Use Behavior
Abstract

The e-commerce-based digital business phenomenon that contributes to the growth of the digital economy has significant and positive effects on Indonesia’s economic development. This study aims to analyze the adoption of e-commerce in Indonesia from the perspectives of performance expectations and behavior using the concepts of privacy, risk, and financial resiliency. The study sent 120 online questionnaires to students enrolled in the Digital Entrepreneurship Academy and Thematic Academy in the Human Resources Development Programs of the Ministry of Communication and Information Technology of The Republic of Indonesia. Data analysis uses the SPSS 24 program, the multiple regression method, and hypothesis testing. The study’s findings indicate a strong relationship between perceptions of privacy security risk and financial risk concerning performance expectations and use behavior. The study highlights the importance of addressing these factors to enhance digital business adoption and support Indonesia’s digital economic transformation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_81How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yusrizal Yusrizal
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 692
EP  - 702
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_81
DO  - 10.2991/978-94-6463-817-2_81
ID  - Yusrizal2025
ER  -