Strengthening Character Education in Efforts to Improve Business Ethics among Students

DOI

10.2991/978-94-6463-817-2_118How to use a DOI?

Keywords

Character Education; Business Ethics; Students

Abstract

This research examined the strengthening of character education to enhance business ethics among students. This is crucial because business ethics should be instilled and cultivated through character education. The low level of business ethics among students is why this study is conducted. Ethics refers to principles, values, or morals that guide an individual’s behavior. Every student is expected to develop strong ethics, character, and morals in academic pursuits and non-academic aspects. Specifically, business ethics play a significant role, as moral values guide every action taken. Through the reinforcement of character education, business ethics can be understood by applying values found in Pancasila, such as religiosity, honesty, tolerance, discipline, hard work, creativity, independence, curiosity, national spirit, love for the homeland, appreciation for achievement and communication, peace-loving attitude, concern for the environment, social responsibility, and accountability. The research methodology employed in this study was descriptive with a quantitative approach. The instrument used was a questionnaire distributed to sixth-semester students, with a total population of 43 individuals. The selected sample consisted of 20 students actively engaged in business activities and enrolled in entrepreneurship courses. The findings of this study indicate that strengthening character education through entrepreneurship courses can enhance business ethics among students.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Irna Agustin Fridayani
AU  - Jamilah Jamilah
AU  - Ade Suherman
AU  - Prima Melati
AU  - Asep Anggi
AU  - Endang Dimyati
AU  - Hilmy Nur Faizan
PY  - 2025
DA  - 2025/09/12
TI  - Strengthening Character Education in Efforts to Improve Business Ethics among Students
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 1002
EP  - 1007
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_118
DO  - 10.2991/978-94-6463-817-2_118
ID  - Fridayani2025
ER  -