Analysis of Low-Cost Hotel Business Model in the Face of Global Expansion and Maintenance of Quality Standards

Asep Ridwan Lubis; Hari Mulyadi; Masharyono Masharyono; Ridwan Purnama; Mufidah Zahroh; Nabil Fatya

doi:10.2991/978-94-6463-817-2_117

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Analysis of Low-Cost Hotel Business Model in the Face of Global Expansion and Maintenance of Quality Standards

Authors

Asep Ridwan Lubis¹^{, *}, Hari Mulyadi¹, Masharyono Masharyono¹, Ridwan Purnama¹, Mufidah Zahroh¹, Nabil Fatya¹

¹Universitas Pendidikan Indonesia, Bandung, Indonesia

^*Corresponding author. Email: asep.ridwan@upi.edu

Corresponding Author

Asep Ridwan Lubis

Available Online 12 September 2025.

DOI: 10.2991/978-94-6463-817-2_117 How to use a DOI?
Keywords: Business Models; Franchising; Global Expansion; Quality Standards
Abstract: This study analyzes OYO Rooms’ business model in facing global expansion challenges and maintaining quality standards. This research uses a qualitative approach with a constructivist paradigm and applies The Magic Triangle framework for analysis. The analysis includes the strengths and weaknesses of OYO Rooms and solutions to increase its competitive advantage. Improved integration of application systems, more attractive promotional strategies, development of cooperation with more hotel partners, standardization of non-branded hotels, and readiness to adjust business operations to regulations in various countries are needed in the face of global expansion. The results of this study are expected to help OYO Rooms overcome various challenges and increase its competitiveness in the global hospitality industry.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 12 September 2025
ISBN: 978-94-6463-817-2
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-817-2_117 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Asep Ridwan Lubis
AU  - Hari Mulyadi
AU  - Masharyono Masharyono
AU  - Ridwan Purnama
AU  - Mufidah Zahroh
AU  - Nabil Fatya
PY  - 2025
DA  - 2025/09/12
TI  - Analysis of Low-Cost Hotel Business Model in the Face of Global Expansion and Maintenance of Quality Standards
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 993
EP  - 1001
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_117
DO  - 10.2991/978-94-6463-817-2_117
ID  - Lubis2025
ER  -

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