Enhancing Gen Z’s Continuance Intention in Health Applications: The Mediating Role of Personalized Experiences

DOI

10.2991/978-94-6463-817-2_42How to use a DOI?

Keywords

Applications Credibility; Continuance Intention; Generation Z; M-Health Applications; Personalized Experience

Abstract

This study explores the impact of perceived credibility on the continuance intention of m-health applications among Generation Z (Gen Z) users, with personalized experience as a mediating factor. As the adoption of m-health applications continues to rise, particularly among tech-savvy Gen Z, understanding the determinants of sustained usage is crucial for developers and healthcare providers. Grounded in the Technology Acceptance Model (TAM), this research examines how the perceived credibility of m-health applications influences users’ intention to continue using these platforms and how personalized experiences mediate this relationship. Data were collected through quantitative surveys and qualitative interviews from a representative sample of Gen Z users. Quantitative analysis was conducted using structural equation modeling (SEM) to test the proposed hypotheses, while qualitative insights provided a richer understanding of user experiences and perceptions. The results reveal that perceived credibility significantly impacts continuance intention by mediating personalized experiences. This study contributes to the literature on m-health application usage by elucidating the roles of credibility and personalization in driving long-term engagement among Gen Z users. The insights derived can inform the design and development of more trustworthy and user-centered m-health solutions, ultimately leading to better health outcomes and higher user retention rates. Future research should consider longitudinal studies to assess the enduring impacts of these factors and explore additional demographic variables that may affect m-health application use.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ayuningtyas Yuli Hapsari
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
AU  - Mokh Adib Sultan
PY  - 2025
DA  - 2025/09/12
TI  - Enhancing Gen Z’s Continuance Intention in Health Applications: The Mediating Role of Personalized Experiences
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 342
EP  - 354
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_42
DO  - 10.2991/978-94-6463-817-2_42
ID  - Hapsari2025
ER  -