Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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The Influence of Prices, Quality of Facilities and Quality of Services on Consumer Decisions at Coffee Shops in Tasikmalaya City

Authors
Siska Regita1, Heidi Siddiqa1, *, Herdiyanti Herdiyanti1, Rina Madyasari1
1Cipasung University, Tasikmalaya, Indonesia
*Corresponding author. Email: heidi.siddiqa@uncip.ac.id
Corresponding Author
Heidi Siddiqa
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_43How to use a DOI?
Keywords
Facility Quality; Price; Purchasing Decisions; Service Quality
Abstract

This research aims to determine the influence of price, facility quality, and service quality on consumer decision-making at Tasikmalaya coffee shops. This research investigates the extent to which these variables influence consumer preferences by analyzing survey data and regression models. The software used to process and analyze research data is SPSS version 25.0. Based on the findings, the price, facility quality, and service quality variables are included in the “good” category, and consumer choice variables are included in the “medium” category. The results provide insight into the factors that most influence consumer decisions when choosing a coffee shop and provide a basis for industry players to improve marketing and service strategies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_43How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Siska Regita
AU  - Heidi Siddiqa
AU  - Herdiyanti Herdiyanti
AU  - Rina Madyasari
PY  - 2025
DA  - 2025/09/12
TI  - The Influence of Prices, Quality of Facilities and Quality of Services on Consumer Decisions at Coffee Shops in Tasikmalaya City
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 355
EP  - 362
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_43
DO  - 10.2991/978-94-6463-817-2_43
ID  - Regita2025
ER  -