Unlocking the Power of Mindfulness: How Social Influence Shapes Technology Continuance

DOI

10.2991/978-94-6463-817-2_26How to use a DOI?

Keywords

Continuance Usage; Mindfulness Technology Adoption; Social influence

Abstract

This study examines the key determinants influencing the continuance usage of ShopeePayLater, with a particular emphasis on the role of Mindfulness in Technology Adoption and the mediating effect of social influence. Given the rapid expansion of digital financial services, a comprehensive understanding of user behavior is essential for ensuring sustained engagement. Data were obtained from 220 active ShopeePayLater users through a structured questionnaire. The collected responses were subjected to rigorous statistical analysis using the Structural Equation Modeling (SEM) approach, facilitated by SMART PLS-3 software, to ensure the validity and reliability of the findings. The results indicate that Mindfulness in Technology Adoption significantly influences the continuance usage of ShopeePayLater services. Additionally, social influence serves as a critical mediating variable, reinforcing the relationship between technology adoption and continued usage. These findings suggest that users who adopt financial technology with a mindful approach and social reinforcement demonstrate a higher likelihood of continued utilization of ShopeePayLater services. This study underscores the importance of thoughtful technology adoption and the role of social influence in promoting sustained engagement with digital financial services. The insights from this research offer valuable implications for financial technology providers in developing strategic interventions to enhance user retention by incorporating user-centric and socially driven approaches. Future research should explore additional psychological and behavioral factors that may further shape the adoption and continuance of digital financial services. A deeper understanding of these elements will contribute to a more comprehensive framework for ensuring the long-term sustainability of digital financial ecosystems.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Emi Amelia
AU  - Ratih Hurriyati
AU  - Mokh. Adib Sultan
AU  - Puspo Dewi Dirgantari
PY  - 2025
DA  - 2025/09/12
TI  - Unlocking the Power of Mindfulness: How Social Influence Shapes Technology Continuance
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 207
EP  - 215
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_26
DO  - 10.2991/978-94-6463-817-2_26
ID  - Amelia2025
ER  -