Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Digital Issues Against the Image of the National Police Ahead of the 2024 Indonesian Election

Authors
Yono Maulana1, *, Resti Indriarti1, Imaniar Salsabil1, Puspo Dewi Dirgantari1
1Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia
*Corresponding author. Email: yonomaulana@upi.edu
Corresponding Author
Yono Maulana
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_16How to use a DOI?
Keywords
post-truth; filter bubble; public mood; perception; brand image; police
Abstract

The National Police of the Republic of Indonesia (Polri) is one of the state institutions vulnerable to security and partisanship issues, especially before the 2024 elections. This issue is increasingly complex with the rise of post-truth phenomena, filter bubbles, and public mood in the digital world. This research aims to analyze the influence of post-truth, filter bubbles, and public mood on the Polri brand image. This research uses a quantitative method with an online questionnaire instrument distributed to 350 respondents across DKI Jakarta. Post-truth has a significant influence both directly and indirectly (through the public atmosphere) on brand image, as well as significantly influencing the filter bubble and public atmosphere. Filter Bubble does not significantly influence brand image but shows indications of influencing the public atmosphere. Public Mood plays an important role as a mediator in influencing brand image, both directly and as an indirect route from post-truth. These findings show that false or misleading information (post-truth) has a broad and significant impact on the brand image and through changes in the public atmosphere. The public atmosphere is an important factor influencing people’s views of brands.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yono Maulana
AU  - Resti Indriarti
AU  - Imaniar Salsabil
AU  - Puspo Dewi Dirgantari
PY  - 2025
DA  - 2025/09/12
TI  - Digital Issues Against the Image of the National Police Ahead of the 2024 Indonesian Election
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 132
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_16
DO  - 10.2991/978-94-6463-817-2_16
ID  - Maulana2025
ER  -