Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)

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Coupling Pathways of Academic Competitions and “Shuangchuang” Activities for Cultivating Comprehensive Talents in Cross-Border E-Commerce

Authors
Zhimin Deng1, *, Yaming Yu1
1XINGZHI COLLEGE ZHEJIANG NORMAL UNIVERSITY, Jinhua, 321000, China
*Corresponding author. Email: leooelcn@me.com
Corresponding Author
Zhimin Deng
Available Online 12 June 2025.
DOI
10.2991/978-2-38476-422-8_32How to use a DOI?
Keywords
Academic competitions; Shuangchuang activities; Cross-border e-commerce; Talent cultivation; Coupling pathway
Abstract

Cross-border e-commerce is booming, yet it faces a shortage of skilled professionals in operations, logistics, and marketing. This study investigates how academic competitions and “Shuangchuang” (mass entrepreneurship and innovation) activities can work together to train such talents. We surveyed 500 students from 10 Chinese universities, conducted case studies, and interviewed educators and industry mentors. Results show that students in competitions develop stronger practical skills, innovative thinking, and teamwork. “Shuangchuang” activities further boost their entrepreneurial drive. We propose a model linking these two approaches and suggest collaboration between universities, businesses, and government to refine it. Future studies could test this model globally.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 June 2025
ISBN
978-2-38476-422-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-422-8_32How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhimin Deng
AU  - Yaming Yu
PY  - 2025
DA  - 2025/06/12
TI  - Coupling Pathways of Academic Competitions and “Shuangchuang” Activities for Cultivating Comprehensive Talents in Cross-Border E-Commerce
BT  - Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
PB  - Atlantis Press
SP  - 265
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-422-8_32
DO  - 10.2991/978-2-38476-422-8_32
ID  - Deng2025
ER  -