Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)

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Current Status, Challenges, and Countermeasures of College Student Livestreaming for Agricultural Support

Authors
Jinhang Dai1, Jizhen Yu1, *, Yiran Ding1
1School of Art and Design, Dalian Polytechnic University, Dalian, Liaoning, China
*Corresponding author. Email: 532664000@qq.com
Corresponding Author
Jizhen Yu
Available Online 12 June 2025.
DOI
10.2991/978-2-38476-422-8_42How to use a DOI?
Keywords
college student; livestreaming; agricultural support
Abstract

College students’ agricultural livestreaming aids rural revitalization but faces scalability and sustainability challenges. From 2021–2023, participating universities grew 56.3% annually, yet regional GMV concentrated 68.3% in Yangtze/Pearl River Deltas, with only 9.3% teams implementing quality control. Key issues include: Urban-rural digital divide (62.7% streams interrupted by network issues); Technological intergenerational gap (<9% farmers understand platform rules); Unbalanced incentives (median project lifespan: 11.2 months). This study proposes a tripartite coordination framework integrating universities, enterprises, and rural communities. Implementing blockchain traceability and dynamic risk control extends project survival to 26 months, resolving the “high innovation-low sustainability” paradox while optimizing urban-rural resource allocation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 June 2025
ISBN
978-2-38476-422-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-422-8_42How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinhang Dai
AU  - Jizhen Yu
AU  - Yiran Ding
PY  - 2025
DA  - 2025/06/12
TI  - Current Status, Challenges, and Countermeasures of College Student Livestreaming for Agricultural Support
BT  - Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
PB  - Atlantis Press
SP  - 349
EP  - 355
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-422-8_42
DO  - 10.2991/978-2-38476-422-8_42
ID  - Dai2025
ER  -