Audience Acceptance of Virtual Anchors in New Media Environment

DOI

10.2991/978-2-38476-422-8_52How to use a DOI?

Keywords

virtual anchor; New media environment; Audience acceptance

Abstract

The characteristics of virtual anchors are mainly reflected in two aspects: openness and imagery. A new product formed through the integration of technology and culture is conducive to enhancing the identity recognition and emotional experience of the audience. Currently, under the influence of the new media environment, the boundary between virtual and real is gradually melting, and the attractiveness of virtual space to audiences is increasing. Some audience groups have invested a lot of time and energy in virtual space, directly affecting their intimate relationships in reality. In view of this, this article analyzes the influencing factors of audience acceptance of virtual anchors in the new media environment, and proposes future development strategies for virtual anchors for reference.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Leixiaoai Liang
PY  - 2025
DA  - 2025/06/12
TI  - Audience Acceptance of Virtual Anchors in New Media Environment
BT  - Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)
PB  - Atlantis Press
SP  - 430
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-422-8_52
DO  - 10.2991/978-2-38476-422-8_52
ID  - Liang2025
ER  -