Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)

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The Impact of Meal Experience in Traditional Restaurants on Customer Satisfaction in Accra, Ghana

Authors
Jemima Evelyn Nartey1, *, Sussana Antwi-Boasiako1
1Department of Hotel Catering Institutional Management, Accra Technical University, Accra, Ghana
*Corresponding author. Email: jeandoh-nartey@atu.edu.gh
Corresponding Author
Jemima Evelyn Nartey
Available Online 24 December 2025.
DOI
10.2991/978-2-38476-527-0_18How to use a DOI?
Keywords
Customer; Satisfaction; Meal; Restaurant; Traditional
Abstract

The main purpose of this study was to investigate the impact of meal experiences in traditional restaurants on customer satisfaction in Accra, Ghana. A cross sectional study design was used to ensure data was taken at a single point in time. The quantitative data was carried out with a sample size of 105 traditional restaurant customers in Accra, Ghana. Participants answered a reliable and statistically valid online questionnaire (Cronbach’s alpha = 0.960 and valid at 2-tailed significant value). Simple random sampling technique was used during data collection. One-way ANOVA was used to identify the significant difference between variables. According to the findings, the statistical data on the impact of meal experiences in traditional restaurants on customer satistfaction in Accra-Ghana. Table 2 shows that the F value is greater than the critical value (F = 5.928, p = 0.017; Critical Value = 0.080, p = 0.000).It shows that there is a significant difference in the impact of meal experiences in traditional restaurants on customer satistfaction in Accra-Ghana. The study suggests that a favorable eating experience not only fulfils customers but also fosters attachment and boosts return visits.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2025
ISBN
978-2-38476-527-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-527-0_18How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jemima Evelyn Nartey
AU  - Sussana Antwi-Boasiako
PY  - 2025
DA  - 2025/12/24
TI  - The Impact of Meal Experience in Traditional Restaurants on Customer Satisfaction in Accra, Ghana
BT  - Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)
PB  - Atlantis Press
SP  - 275
EP  - 282
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-527-0_18
DO  - 10.2991/978-2-38476-527-0_18
ID  - Nartey2025
ER  -