Proceedings of the International Conference on Agriculture, Food, and Environment (ICAFE 2024)

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Enhancing Competitive Advantage in the Tempe Industry: SWOT and QSPM Approaches for Tempe Craftsmen Group

Authors
Ladiva Noviarti Sabillah1, Pujiati Utami1, *, Yusuf Enril Fathurrohman1
1Department of Agribusiness, Faculty of Agriculture and Fisheries, Universitas Muhammadiyah Purwokerto, Purwokerto, Indonesia
*Corresponding author. Email: pujiatiutami@yahoo.com
Corresponding Author
Pujiati Utami
Available Online 30 August 2025.
DOI
10.2991/978-94-6463-819-6_16How to use a DOI?
Keywords
Internal Factors; External Factors; Development Strategy
Abstract

Tempe is a traditional Indonesian dish made from fermented soybeans. Pliken Village in Banyumas Regency is renowned for its tempe production, with the Tempe Craftsmen Group “Sari Mulya” being one of its home industries. These craftsmen operate on a small scale, facing challenges such as limited management skills, insufficient capital, rising raw material costs, and an inability to produce large quantities quickly. To promote sustainable development in the Tempe industry, this study aims to analyze internal and external factors, and identify effective development strategies to help them compete for market share. The study used IFE & EFE Matrix, SWOT and QSPM Matrix methods. The results highlight that the “Sari Mulya” tempe industry falls into cell I, indicating strong opportunities and strengths. Thus, an aggressive growth-oriented strategy is appropriate. The priority strategy is to expand the market by leveraging expertise and knowledge in tempe production and improving product quality to meet high market demand.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Agriculture, Food, and Environment (ICAFE 2024)
Series
Atlantis Highlights in Sustainable Development
Publication Date
30 August 2025
ISBN
978-94-6463-819-6
ISSN
3005-155X
DOI
10.2991/978-94-6463-819-6_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ladiva Noviarti Sabillah
AU  - Pujiati Utami
AU  - Yusuf Enril Fathurrohman
PY  - 2025
DA  - 2025/08/30
TI  - Enhancing Competitive Advantage in the Tempe Industry: SWOT and QSPM Approaches for Tempe Craftsmen Group
BT  - Proceedings of the International Conference on Agriculture, Food, and Environment (ICAFE 2024)
PB  - Atlantis Press
SP  - 174
EP  - 188
SN  - 3005-155X
UR  - https://doi.org/10.2991/978-94-6463-819-6_16
DO  - 10.2991/978-94-6463-819-6_16
ID  - Sabillah2025
ER  -