Entrepreneurial Motivation as a Key Mediator: The Impact of Financial and Digital Literacy on MSMEs Performance

DOI

10.2991/978-94-6463-758-8_131How to use a DOI?

Keywords

Digital Business; Finance; Business Performance; Entrepreneurial Motivation

Abstract

Micro, small and medium enterprises (MSMEs) as an organization are required to have good performance. The aim of this research is to analyze the influence of financial literacy and digital business literacy on the performance of MSMEs through entrepreneurial motivation in Makassar City. Researchers choose to use quantitative methodology in their research, which focuses on processing and analyzing numerical data. This method is mainly used in inferential research, where previously created hypotheses are tested. The sample used was 99 MSMEs for this research. The results of research in Makassar City show that financial literacy and digital business have a significant positive influence on entrepreneurial motivation, which in turn can improve the performance of MSMEs. Although there is no direct evidence that financial literacy and digital business directly influence MSME performance, both have proven effective in improving performance through increasing entrepreneurial motivation. This confirms the importance of entrepreneurial motivation as a key factor in the success and operational effectiveness of MSMEs, suggesting that efforts to increase literacy should be focused on motivational aspects to achieve better results in business performance.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kamaruddin Kamaruddin
AU  - Abdul Rahman Laba
AU  - Andi Aswan
PY  - 2025
DA  - 2025/07/30
TI  - Entrepreneurial Motivation as a Key Mediator: The Impact of Financial and Digital Literacy on MSMEs Performance
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1665
EP  - 1676
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_131
DO  - 10.2991/978-94-6463-758-8_131
ID  - Kamaruddin2025
ER  -