Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Strategy Analysis of Multi-Source Business Model in Cement Shipping for Domestic Market Needs

Authors
Andi Rachman1, *, Idayanti Nursyamsi1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: andi.rachman@sig.id
Corresponding Author
Andi Rachman
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_175How to use a DOI?
Keywords
Business Strategy; Distribution Channels; Market Share
Abstract

This study aims to analyze the strategy of the multi-source system business model in the cement delivery process via bulk carrier vessels at PT. Semen Indonesia Tbk. This study uses a qualitative descriptive method to analyze the strategy of the multi-source business model in cement delivery via bulk carrier vessels to meet domestic market needs. Data were obtained through interviews with the management and operational staff of PT. Semen Indonesia (Persero) Tbk, direct observation of the delivery process, and study of documents related to the company’s logistics. The research location includes the company’s head office and distribution facilities. The analysis was conducted using a thematic and SWOT approach to identify patterns, challenges, and opportunities in implementing this strategy. The results of this analysis indicate that PT Semen Indonesia (Persero) Tbk leverages its strengths and opportunities through a multi-source strategy, advanced logistics technology, and efficient distribution to maintain its position as an industry leader. Challenges such as large investments and intense competition are overcome by diversifying supply, strengthening human resources, and strategic collaboration. Innovation and efficiency enable the company to expand its market share and support sustainable national development.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_175How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andi Rachman
AU  - Idayanti Nursyamsi
PY  - 2025
DA  - 2025/07/30
TI  - Strategy Analysis of Multi-Source Business Model in Cement Shipping for Domestic Market Needs
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2199
EP  - 2209
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_175
DO  - 10.2991/978-94-6463-758-8_175
ID  - Rachman2025
ER  -