Implementing Circular Business Model Canvas for MSMEs in Indonesia

DOI

10.2991/978-94-6463-758-8_261How to use a DOI?

Keywords

Circular Business Model Canvas; Circular Economy; MSMEs

Abstract

MSMEs in Indonesia have undergone notable expansion, resulting in enduring environmental harm. In response to this challenge, Indonesia has included the circular economy (CE) into the Indonesia 2045 agenda as a strategic approach to achieve development sustainability and promote the green economy. The circular business model canvas (CBMC) framework is a strategic approach towards achieving the goals of Advanced Indonesia 2045. Research on the CBMC framework remains limited, particularly in the context of MSMEs in Indonesia. Thus, the objective of this study is to propose a CBMC framework suitable for implementation across different SME sectors in Indonesia. The research finding introduce the CBMC framework created by Lewandowski, derived from the business model canvas (BMC) framework by Osterwalder and Pigneur. Lewandowski incorporated new elements, namely the take-back system and adoption factor, into the BMC model. As a result, the CBMC framework now consists of eleven components, with each component aligning with the principles of CE. Additionally, Lewandowski introduced three primary challenges known as the Triple Fit Challenge, which consist of ensuring (1) alignment of value propositions with customer segments, (2) alignment of cost structures with revenue streams, and (3) alignment of take-back systems with adoption factors. Overcoming these challenges is essential for the success of CBMC design.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wahyuni Tahir
PY  - 2025
DA  - 2025/07/30
TI  - Implementing Circular Business Model Canvas for MSMEs in Indonesia
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3131
EP  - 3142
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_261
DO  - 10.2991/978-94-6463-758-8_261
ID  - Tahir2025
ER  -