Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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The Impact of E-Commerce on the Growth of MSMEs in Indonesia

Authors
Andi Sumange Alam Abdullah1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: abdullahasa23a@student.unhas.ac.id
Corresponding Author
Andi Sumange Alam Abdullah
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_260How to use a DOI?
Keywords
MSMEs; e-Commerce; Marketplaces
Abstract

This study seeks to investigate the influence of e-commerce on the growth of micro, small, and medium-sized enterprises (MSMEs) in Indonesia. The rapid expansion of e-commerce in recent years has significantly contributed to the increase in revenue and market reach of MSMEs, enabling them to compete in a broader marketplace. The shift in consumer behavior from traditional brick-and-mortar shopping to online shopping is an inevitable trend, largely driven by the increasing accessibility of digital platforms and technological advancements. The adoption of e-commerce has allowed MSMEs to reduce operational costs, enhance customer engagement, and improve business efficiency through digital transactions and marketing strategies.

Employing a qualitative research methodology, this study aims to comprehend and describe the effects of e-commerce on the development of Indonesian MSMEs. This approach enables a deeper understanding of the challenges and opportunities faced by MSMEs in adapting to digital commerce. According to data from Indonesia’s Central Statistics Agency (BPS), instant messaging is the most prevalent channel for e-commerce activities, followed by marketplaces, social media, websites, and email. These digital platforms provide MSMEs with various opportunities to expand their customer base and optimize their sales strategies. The findings of this study are expected to contribute to a more comprehensive understanding of the impact of e-commerce on MSMEs in Indonesia, offering valuable insights for policymakers, business owners, and other stakeholders in the digital economy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_260How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andi Sumange Alam Abdullah
PY  - 2025
DA  - 2025/07/30
TI  - The Impact of E-Commerce on the Growth of MSMEs in Indonesia
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3126
EP  - 3130
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_260
DO  - 10.2991/978-94-6463-758-8_260
ID  - Abdullah2025
ER  -