Consumer Behavior in the Digital Era: A Microeconomic Literature Review

DOI

10.2991/978-94-6463-758-8_194How to use a DOI?

Keywords

Digital; Consumer; Microeconomics; Consumer Behavior

Abstract

In the rapidly evolving digital era, consumer behavior has undergone significant transformations that have profound implications for market dynamics. This study reviews existing literature on how digital technologies, particularly e-commerce and social media, have reshaped consumer decision-making processes. Utilizing a microeconomic approach, the research explores key factors influencing purchasing decisions, including price, product quality, and user experience. The proliferation of digital platforms has empowered consumers by providing them with unprecedented access to information, enabling more informed choices. As a result, businesses must adapt to this new landscape by leveraging data analytics and algorithms to better understand and predict consumer preferences and consumption patterns. Personalized marketing strategies, driven by insights from consumer data, have become crucial for effectively reaching target audiences. Furthermore, the study highlights the importance of market transparency and competition, as consumers now have the tools to compare products and prices easily. The findings aim to equip entrepreneurs and marketers with valuable insights to develop effective strategies for engaging and retaining consumers in the digital age. By understanding these evolving dynamics, businesses can enhance their competitive edge in an increasingly complex marketplace.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bryan Octavian Chie Anli
AU  - Andi Aswan
AU  - Sanusi Fattah
PY  - 2025
DA  - 2025/07/30
TI  - Consumer Behavior in the Digital Era: A Microeconomic Literature Review
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2429
EP  - 2435
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_194
DO  - 10.2991/978-94-6463-758-8_194
ID  - Anli2025
ER  -