Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Exploring Consumer Experience and Perception of Renewable Energy Services: A Qualitative Study at PT PLN (Persero) ULP Sungguminasa

Authors
Desy Susanty Rauf1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: desi.susanty@pln.co.id
Corresponding Author
Desy Susanty Rauf
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_91How to use a DOI?
Keywords
Renewable Energy; Consumer Experience; Renewable Energy Certificate (REC); PT PLN (Persero); Consumer Perception
Abstract

In order to meet sustainability targets and lessen the effects of climate change, the switch to renewable energy is becoming more and more crucial. In order to promote energy sustainability in Indonesia, PT PLN (Persero) ULP Sungguminasa has taken aggressive measures to boost the use of renewable energy, such as solar power and Renewable Energy Certificate (REC) goods. The purpose of this study is to qualitatively investigate how customers at ULP Sungguminasa perceive and experience the renewable energy services offered by PLN. This study aims to comprehend customer motives, challenges, and satisfaction levels with renewable energy services through in-depth interviews with five respondents. According to the study’s findings, the majority of consumers back PLN’s renewable energy programs. This support is driven by environmental awareness and the hope of reducing dependence on fossil fuels. However, there are challenges in the adoption of products such as RECs, where some consumers feel they do not understand the direct benefits of this product and consider it an additional burden without real benefits. In addition, initial costs and accessibility of services are major barriers for some consumers.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_91How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Desy Susanty Rauf
PY  - 2025
DA  - 2025/07/30
TI  - Exploring Consumer Experience and Perception of Renewable Energy Services: A Qualitative Study at PT PLN (Persero) ULP Sungguminasa
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1121
EP  - 1129
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_91
DO  - 10.2991/978-94-6463-758-8_91
ID  - Rauf2025
ER  -