Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Analysis of Application Green Economy in MSMEs In the Ke’te Kesu North Toraja Regency

Authors
Kurnia Aprilia1, *, Widyaskara Mangando2
1Hasanuddin University, Makassar, Indonesia
2Cendrawasih University, Jayapura, Indonesia
*Corresponding author. Email: apriliak23a@student.unhas.ac.id
Corresponding Author
Kurnia Aprilia
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_59How to use a DOI?
Keywords
MSME; Green Economy; Tourism
Abstract

This study aims to analyze the application of the green economy concept by Micro, Small, and Medium Enterprises (MSMEs) in the Ke’te Kesu tourist area, North Toraja Regency, and how this application supports economic and environmental sustainability. This research used a qualitative approach through observation, interviews, and questionnaires to MSME actors in the area. The results showed that most MSME players in the Ke’te Kesu tourism area have understood and implemented green economy concepts, such as the use of environmentally friendly packaging, energy saving, waste recycling, and separation of organic and non-organic waste, as well as the use of natural raw materials for the products produced. However, they face several challenges such as limited capital, knowledge, and accommodation to green technology. Government support through training and education is important in encouraging the execution of green economy concepts. The employment of this concept also increases tourist attractiveness and sales of products produced by MSMEs in the Ke’te Kesu tourism area.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_59How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kurnia Aprilia
AU  - Widyaskara Mangando
PY  - 2025
DA  - 2025/07/30
TI  - Analysis of Application Green Economy in MSMEs In the Ke’te Kesu North Toraja Regency
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 697
EP  - 702
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_59
DO  - 10.2991/978-94-6463-758-8_59
ID  - Aprilia2025
ER  -