Competitive Advantage as a Mediator for Sustainable Business Performance in MSMEs of Makassar City

DOI

10.2991/978-94-6463-758-8_52How to use a DOI?

Keywords

Entrepreneurial Orientation; Sustainable Business Strategy; Competitive Advantage; Sustainable Business Performance; SMEs

Abstract

This study aims to analyze the role of entrepreneurial orientation and sustainable business strategy in shaping competitive advantage and how competitive advantage mediates the relationship between these factors and sustainable business performance in MSMEs in Makassar City. Given the growing importance of sustainability in business, understanding how entrepreneurial and strategic factors contribute to long-term success is crucial. This study employs a quantitative approach, utilizing the Structural Equation Modeling-Partial Least Square (SEM-PLS) technique to analyze data from 257 MSMEs. The findings indicate that both entrepreneurial orientation and sustainable business strategy have a positive and significant impact on competitive advantage. Furthermore, competitive advantage plays a crucial mediating role in strengthening the relationship between entrepreneurial orientation and sustainable business strategy with sustainable business performance. These results highlight the strategic importance of competitive advantage in enhancing the sustainability of MSMEs. This research contributes to the theoretical and practical understanding of entrepreneurship and sustainability strategies, providing valuable insights for MSMEs in Indonesia to develop competitive and sustainable business practices. By emphasizing the role of strategic planning and entrepreneurial capabilities, this study offers practical implications for policymakers, business owners, and researchers in fostering a more resilient and competitive MSME sector.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Muhammad Arif Ahsan
PY  - 2025
DA  - 2025/07/30
TI  - Competitive Advantage as a Mediator for Sustainable Business Performance in MSMEs of Makassar City
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 613
EP  - 627
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_52
DO  - 10.2991/978-94-6463-758-8_52
ID  - Ahsan2025
ER  -