Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Analysis of the Development Strategy of MSME KARA Coffee & Artisan Tea Makassar

Authors
Raji’un Salimah1, *, Muh. Adam A. Perkasa1, Muh. Yunus Amar1, Nurdjanah Hamid1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: salimahru21a@student.unhas.ac.id
Corresponding Author
Raji’un Salimah
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_190How to use a DOI?
Keywords
MSME Development Strategy; SWOT Analysis; KARA Coffee & Artisan Tea
Abstract

This research aims to analyze the effective development strategies for KARA Coffee & Artisan Tea by employing SWOT analysis. This research utilizes a qualitative approach that integrates the collection, processing, and analysis of observation and interview data. The subject of this research is KARA Coffee & Artisan Tea, a company specializing in the food & beverage industry, with the Manager and Vice Manager participating as key informants. The credibility of the data analysis in this research is ensured through extended observation, increased persistence, triangulation, and member checks. The data analysis technique employed in this research involves the application of SWOT analysis to align information and assist the company in formulating its business development strategy. Based on the results of the SWOT analysis, KARA Coffee & Artisan Tea’s development strategy lies in quadrant II, emphasizing a diversification strategy to counter external threats by leveraging internal strengths or the ST (Strengths – Threats) strategy. Proposed alternative strategies comprise providing training to enhance employee service quality, improving inventory management systems, conducting research on new product/menu development, adopting a more flexible pricing strategy, and emphasizing a unique café concept to attract customers.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_190How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Raji’un Salimah
AU  - Muh. Adam A. Perkasa
AU  - Muh. Yunus Amar
AU  - Nurdjanah Hamid
PY  - 2025
DA  - 2025/07/30
TI  - Analysis of the Development Strategy of MSME KARA Coffee & Artisan Tea Makassar
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2385
EP  - 2395
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_190
DO  - 10.2991/978-94-6463-758-8_190
ID  - Salimah2025
ER  -