Sustainability strategy of Hajj Sulam Chicken Porridge business in Makassar in digitalization era using SWOT

DOI

10.2991/978-94-6463-758-8_269How to use a DOI?

Keywords

Sustainability Strategy; Business; Digitalization; SWOT

Abstract

This research aims to analyze the internal and external scope of Hajj Sulam Chicken Porridge, enabling the determination of steps to be taken for sustainability strategies regarding Hajj Sulam Chicken Porridge. The study yields four alternative strategies based on the use of SWOT matrix analysis. First, maximizing the use of food delivery services provided by e-commerce platforms such as Gojek and Grab, as well as utilizing Maxim and Shopee Food, can help attract more customers and expand reach, especially during breakfast and lunch hours. Second, leveraging social media by collaborating with influencers and TikTok celebrities can significantly enhance product promotion, leading to a notable increase in sales. This approach allows for wider reach and engagement with potential customers, effectively boosting brand visibility. Third, effectively and maximally utilizing the strategic location by offering discounts and collaborating with nearby coffee shop and pharmacy owners can enhance visibility and attract more customers. This approach leverages the advantages of the location to drive foot traffic and increase sales. Fourth, utilizing computer technology for administrative purposes, along with a cash register, can lead to more efficient operations. This setup makes it easier to adjust prices in response to fluctuating raw material costs, ensuring better management and accuracy in financial transactions. The SWOT analysis provides optimal strategies for enhancing the sustainability of Hajj Sulam Chicken Porridge.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Andi Muhammad Yusuf
PY  - 2025
DA  - 2025/07/30
TI  - Sustainability strategy of Hajj Sulam Chicken Porridge business in Makassar in digitalization era using SWOT
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3227
EP  - 3238
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_269
DO  - 10.2991/978-94-6463-758-8_269
ID  - Yusuf2025
ER  -