An Initiative to Measure the Impact of Digital Business Transformation on the Bumiputera B40 Entrepreneurs’ Economy: A Conceptual Paper

DOI

10.2991/978-94-6239-715-6_8How to use a DOI?

Keywords

Digital Business; Business Transformation; Bumiputera; Entrepreneurs

Abstract

This conceptual paper examines the potential impact of digital business transformation on the economic outcomes of Bumiputera B40 entrepreneurs in Malaysia. Positioned within the bottom 40% of household income earners, this group faces structural challenges such as limited access to capital, inadequate digital literacy, and insufficient technological infrastructure, which restrict their participation in the digital economy. Recognizing these barriers, this study seeks to conceptualize how digital tools and strategies can enhance their business performance and economic resilience. The paper employs the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical lens to explore factors influencing digital adoption, including performance expectancy, effort expectancy, social influence, and facilitating conditions. By integrating these constructs with insights from the Resource-Based View (RBV), the framework underscores how digital capabilities may serve as strategic resources that strengthen entrepreneurial competitiveness and sustainability. Rather than presenting empirical results, this study proposes a research model that links digital adoption with business performance, moderated by entrepreneurial orientation. The model highlights both opportunities and barriers to digital transformation for Bumiputera B40 entrepreneurs, offering a structured foundation for future empirical investigations. The contribution of this paper lies in advancing theoretical understanding of digital transformation in marginalized entrepreneurial contexts, while also providing policy-relevant insights. It calls for collaborative efforts between government, industry, and academia to design inclusive digital support systems, ensuring that digitalization serves as a catalyst for reducing socio-economic disparities and fostering equitable economic growth in Malaysia.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zaidatulnisha binti Ab Jalil
AU  - Hidayahtul Khusna binti Abdul Malik
AU  - Noorraha binti Abdul Razak
AU  - Nurshuhaida binti Abdul Razak
AU  - Zaliza binti Azan
PY  - 2026
DA  - 2026/06/20
TI  - An Initiative to Measure the Impact of Digital Business Transformation on the Bumiputera B40 Entrepreneurs’ Economy: A Conceptual Paper
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
PB  - Atlantis Press
SP  - 114
EP  - 125
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-715-6_8
DO  - 10.2991/978-94-6239-715-6_8
ID  - Jalil2026
ER  -