Online Reputation: The Role of CSR Communication through Online Platforms

DOI

10.2991/978-94-6239-715-6_22How to use a DOI?

Keywords

CSR Communication; Online Reputation; Online Platforms; Social Media

Abstract

In an era marked by heightened public awareness of social, environmental, and ethical issues, Corporate Social Responsibility (CSR) becomes a vital element of strategic corporate communication. Stakeholders nowadays expect companies to communicate such efforts transparently and convincingly. Hence, CSR communication plays an increasingly strategic role in influencing public perceptions and stakeholder evaluations of corporate reputation in digital environment. While existing literature confirms the reputational benefits of CSR engagement, less is known about the specific mechanisms through which online CSR communication translates into favourable stakeholder responses. Specifically, there is a growing need to understand how online CSR communication influence favourable reputation among online community. This paper addresses this gap by synthesizing findings from earlier studies to propose a conceptual model that identifies emotional engagement as mediating factor and corporate credibility as moderator. Drawing on theories from corporate communication, stakeholder engagement, and consumer psychology, the model offers a structured lens for understanding how online CSR content affects online reputation outcomes. The paper concludes with research implications, including suggestions for empirical testing using mixed methods and cross-cultural designs, and it outlines future research opportunities to further unpack the psychological dynamics of CSR communication in the digital era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wan Nor Hidayah Wan Afandi
AU  - Nathasya Mohd Kamal
AU  - Aida Suhana Abdul Hamid
PY  - 2026
DA  - 2026/06/20
TI  - Online Reputation: The Role of CSR Communication through Online Platforms
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025)
PB  - Atlantis Press
SP  - 297
EP  - 308
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-715-6_22
DO  - 10.2991/978-94-6239-715-6_22
ID  - Afandi2026
ER  -