Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025

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Utilizing Instagram Channel Feature as Social Customer Relationship Management for Green Digital StartUp

Authors
Almasari Aksenta1, *, Aris Tri Cahyono2, Feti Fahmimroah1, Johan Lucas Away1, Nanda Fitria Dewi1
1Administration Business Department, Samarinda State Polytechnic, Samarinda, Indonesia
2Accounting Department, Samarinda State Polytechnic, Samarinda, Indonesia
*Corresponding author. Email: a.aksenta@polnes.ac.id
Corresponding Author
Almasari Aksenta
Available Online 31 December 2025.
DOI
10.2991/978-94-6463-938-4_38How to use a DOI?
Keywords
Instagram Broadcast Channel; Social Customer Relationship Management; E-Business; Digital Marketing; Social Media Marketing
Abstract

Building relationships with customers is crucial for every company. The current era of digital transformation involves social media as the easiest and most widely used digital marketing platform. The development of social media features, namely Instagram channels, is currently widely used by creators, but also has great opportunities for the business world. Researchers apply the concept of Social Customer Relationship Management (SCRM) as a way to improve customer relations for a green digital startup business in Samarinda that sells used goods. This study uses descriptive qualitative analysis with observation methods, literature studies, and the application of the Instagram channel feature as a form of CRM for the startup application business. The purpose of this study is to provide literature on the application of the SCRM concept in Green Digital Startups that use the Instagram channel feature. Literature regarding the use of the Instagram channel feature is novelty in this study because there has been no research discussing before.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2025
ISBN
978-94-6463-938-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-938-4_38How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Almasari Aksenta
AU  - Aris Tri Cahyono
AU  - Feti Fahmimroah
AU  - Johan Lucas Away
AU  - Nanda Fitria Dewi
PY  - 2025
DA  - 2025/12/31
TI  - Utilizing Instagram Channel Feature as Social Customer Relationship Management for Green Digital StartUp
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 323
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_38
DO  - 10.2991/978-94-6463-938-4_38
ID  - Aksenta2025
ER  -