The Bali Development of Starling Conservation as a Tourism Destination

DOI

10.2991/978-94-6463-938-4_9How to use a DOI?

Keywords

Bali Starling; Conservation; Tourist Destination

Abstract

The conservation of the Bali Starling is gaining increasing public attention. The species is becoming increasingly rare, necessitating conservation efforts to prevent extinction. This study aims to examine the development of Bali Starling conservation as a tourist destination. A sample of 100 individuals was selected through proportional random sampling. Data collection was conducted through observation, interviews, and literature review using a combined quantitative and qualitative descriptive analysis (mixed method). Informants selected were those familiar with the existence of this bird in the village through purposive sampling. The results of the study indicate that the local community strongly agrees with the conservation of the Bali Starling as a new tourist destination with an average score of 4.32 (very good). Community perception of the conservation of the Bali Starling per each criterion shows that the attraction criterion obtained the highest score with an average of 4.38 (very good); accessibility criteria with a score of 4.19 (good); amenities with a score of 4.25 (very good), and ancillary service obtained the lowest score of 3.68 (good). To maximize the development of this conservation, it is necessary to involve pentahelix actors (government, academics, tourism actors, media and local communities). The government is expected to be able to facilitate the development of Bali Starling conservation, and the local community is expected to play an active role in the development of Bali Starling conservation so that Bali Starling conservation can be sustainable.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Nyoman Winia
AU  - I Wayan Pugra
AU  - Ida Ayu Ketut Sumawidari
AU  - I Made Darma Oka
PY  - 2025
DA  - 2025/12/31
TI  - The Bali Development of Starling Conservation as a Tourism Destination
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 67
EP  - 76
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_9
DO  - 10.2991/978-94-6463-938-4_9
ID  - Winia2025
ER  -