Empowering Green Transformation in Coastal Tourism: A Value Chain Approach Integrating Innovation, Entrepreneurship, and Governance

DOI

10.2991/978-94-6463-938-4_10How to use a DOI?

Keywords

Circular Economy; Governance; Green Value Chain

Abstract

The coastal tourism sector in Southeast Asia faces growing environmental and economic pressures. This study applies to the Green Value Chain Transformation (GVCT) framework to promote sustainable marine tourism by integrating green entrepreneurship (GE), circular economy (CE), innovative technology (Intech), and governance and regulation (G&R). A quantitative survey of 100 stakeholders in Amed and Tulamben, Bali, reveals that CE and G&R significantly influence GVCT, while GE and Intech have limited impact due to institutional and technical barriers. The findings highlight the importance of regulatory support and circular practices in transforming tourism operations. Despite growing awareness of sustainability, weak implementation of green innovation and entrepreneurship underscores the need for capacity-building, policy incentives, and cross-sectoral collaboration. This study contributes to sustainable tourism literature by validating a multidimensional model of GVCT and offers strategic recommendations for policymakers, entrepreneurs, and destination managers. Strengthening governance, advancing circular initiatives, and investing in technological and entrepreneurial ecosystems are key to achieving resilient, inclusive, and green marine tourism.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Putu Mertha Astawa
AU  - Noraihan Mohamad
AU  - Ahmad Pitra
AU  - Jeni Susanti
AU  - Ketut Arya Bayu Wicaksana
AU  - Ida Bagus Manuaba
PY  - 2025
DA  - 2025/12/31
TI  - Empowering Green Transformation in Coastal Tourism: A Value Chain Approach Integrating Innovation, Entrepreneurship, and Governance
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 77
EP  - 83
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_10
DO  - 10.2991/978-94-6463-938-4_10
ID  - Astawa2025
ER  -