Dual-channel Supply Chain Model of the Influence of Blockchain Technology on the Price Competition of Green Products

DOI

10.2991/978-94-6463-742-7_21How to use a DOI?

Keywords

green products; price competition; blockchain technology; dual-channel supply chain model

Abstract

The conventional supply chain framework faces challenges such as uneven information distribution, distrust, and tracking difficulties. Blockchain technology provides a novel solution to these problems through its decentralized structure, tamper-resistant nature, and enhanced transparency. This study introduces an innovative dual-channel supply chain model for green products, integrating blockchain technology to address these challenges. It explores how blockchain can improve information transparency, reduce transaction costs, enhance consumer trust, and influence the price competitiveness and market performance of green products. By employing game theory and operational research methods, this paper analyzes the price competition behavior of manufacturers and retailers before and after the integration of blockchain technology, constructing the corresponding optimization model. Findings show that blockchain technology can significantly reduce price competition intensity, increase sales and profits, and affect the profit distribution across channels. A sensitivity analysis highlights the impact of price sensitivity, information transparency, and consumer green preference on supply chain efficiency and competitiveness. This research offers a novel perspective on managing green product supply chains, contributing both theoretical insights and practical guidance for integrating blockchain technology into supply chain operations. The novelty lies in the exploration of blockchain’s role in altering supply chain price dynamics and its influence on profit distribution within dual-channel green product models, distinguishing it from existing research on blockchain and supply chain competition.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenyan Pan
AU  - Cong Wang
PY  - 2025
DA  - 2025/05/31
TI  - Dual-channel Supply Chain Model of the Influence of Blockchain Technology on the Price Competition of Green Products
BT  - Proceedings of the 2025 4th International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2025)
PB  - Atlantis Press
SP  - 181
EP  - 193
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-742-7_21
DO  - 10.2991/978-94-6463-742-7_21
ID  - Pan2025
ER  -