Proceedings of the 2025 4th International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2025)

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Analysis of Factors Affecting the Operational Efficiency of Cross-Border E-Commerce Platforms Using AIGC

Authors
Jin Kuang1, *, Yiwen Ding1, Tse-Chen Chang2
1Zhejiang International Studies University, Hangzhou, Zhejiang, 310023, China
2Sun Yat-Sen University, Zhuhai, Guangdong, 519000, China
*Corresponding author. Email: kj@zisu.edu.cn
Corresponding Author
Jin Kuang
Available Online 31 May 2025.
DOI
10.2991/978-94-6463-742-7_32How to use a DOI?
Keywords
AIGC; Cross-border e-commerce; Operational efficiency; Influencing factors
Abstract

With the release of chatGPT by OpenAI on November 30, 2022, the topic of artificial intelligence has once again become a global hotspot. AIGC (Artificial Intelligence Generated Content), as one of the contents of artificial intelligence, has begun to be widely used in all walks of life. As a frontier for the trial of high-tech, the cross-border e-commerce industry has become more closely integrated with AIGC in recent years, and many cross-border companies have invested in the research and development of AIGC functions. The emergence of technologies such as digital humans, AI customer service, and AI website building has enabled more efficient and intelligent trade. In this paper, it took AIGC as the research object, and through distributing questionnaires to cross-border operation workers, explore the factors that affect the use of AIGC on the operational efficiency of cross-border e-commerce platforms, so as to put forward some reasonable suggestions for cross-border e-commerce companies that are using AIGC.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2025)
Series
Advances in Intelligent Systems Research
Publication Date
31 May 2025
ISBN
978-94-6463-742-7
ISSN
1951-6851
DOI
10.2991/978-94-6463-742-7_32How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jin Kuang
AU  - Yiwen Ding
AU  - Tse-Chen Chang
PY  - 2025
DA  - 2025/05/31
TI  - Analysis of Factors Affecting the Operational Efficiency of Cross-Border E-Commerce Platforms Using AIGC
BT  - Proceedings of the 2025 4th International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2025)
PB  - Atlantis Press
SP  - 287
EP  - 295
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-742-7_32
DO  - 10.2991/978-94-6463-742-7_32
ID  - Kuang2025
ER  -