Proceedings of the International Conference on Creativity, Innovation & Design (ICCID 2025)

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Materiality and Reimagination: Contemporary Narratives through Traditional Medium

Authors
Parneet Kaur1, 2, *, Ravi Dhiman3
1Research Scholar, Kurukshetra University, Kurukshetra, India
2Assistant Professor, Chandigarh University, Punjab, India
3Associate Professor, Chandigarh University, Punjab, India
*Corresponding author. Email: parneet996@gmail.com
Corresponding Author
Parneet Kaur
Available Online 16 March 2026.
DOI
10.2991/978-2-38476-535-5_19How to use a DOI?
Keywords
Contemporary Art; Traditional Medium; Indian Art; India Art Fair; Sustainability; Culture; Reimagine; Rethink
Abstract

This paper explores the use of traditional medium and techniques in possible new contemporary ways. The major focus of this research is how present-day artist reimagines or rethink age-old material not only for aesthetic value but also because of their capacity to evoke new thoughts and fresh interpretations supporting ideals like sustainability and cultural significance. The material itself plays a vital role in changing the current art scenario. The growing consciousness about sustainability might be reflected in the choice of materials. By using this perspective, the study emphasizes how the alteration of conventional materials advances a more comprehensive conversation between the past and present and establishes materiality as a key factor in the development of modern artistic expression. Using Art Fair 2025 as a case study, I tried to trace how an artist picked the traditional material and looked at them with artistic eyes making material narrate the stories in an artwork. Material not just plays a passive role in an artwork but it plays an active role and narrates the stories of the life.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Creativity, Innovation & Design (ICCID 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 March 2026
ISBN
978-2-38476-535-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-535-5_19How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Parneet Kaur
AU  - Ravi Dhiman
PY  - 2026
DA  - 2026/03/16
TI  - Materiality and Reimagination: Contemporary Narratives through Traditional Medium
BT  - Proceedings of the International Conference on Creativity, Innovation & Design (ICCID 2025)
PB  - Atlantis Press
SP  - 244
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-535-5_19
DO  - 10.2991/978-2-38476-535-5_19
ID  - Kaur2026
ER  -