Proceedings of the International Conference on Creativity, Innovation & Design (ICCID 2025)
28 articles
Proceedings Article
Peer-Review Statements
Shalini Gaur, Ashima Banker, Vijay Chariar
All of the articles in this proceedings volume have been presented at the ICCID during [27th to 28th June, 2025] in Chandigarh University, Mohali, Panjab, India]. These articles have been peer reviewed by the members of the [Reviewing Committee] and approved by the Editor-in-Chief, who affirms that this...
Proceedings Article
Fitting Challenges Faced by Indian Women in Upper Garments: Analysing Actual Body Measurements and Retail Size Charts
Shalini Gaur
Clothing has a significant role in a woman’s life and greatly affects her identity and status. Women’s self-expression and confidence can be enhanced by their clothing. Since there are so many issues with how well ready-to-wear fits, anthropometric body measurements have become more often used. Similar...
Proceedings Article
Revitalizing Usta Kala: A Study on the Craft and Artisans of Bikaner
Shabana Sharif
India is a diverse country with an abundant amount of cultural history. It has numerous traditional art forms exhibiting the artists individuals were in ancient. Usta Kala is one of these art forms. This craft from Bikaner, Rajasthan, and is known for its complex gold embossing and floral motifs that...
Proceedings Article
Revival of the Braided Legacy: A Review of Traditional Paranda Craft of Punjab
Pooja Bhatt, Shalini Gaur
Punjab, a state with a rich heritage of crafts exudes its prosperity through its multi coloured culture. The Paranda makes one such craft which exudes the culture, identity and true essence of the festive spirit of Punjab. The Paranda is a braided accessory for hair worn by the females particularly of...
Proceedings Article
Tradition Meets Transformation: A Strategic Approach to Sustain the Fazilka Jutti Craft
Sangeeta
Fazilka, is also referred to as Punjab’s cultural window, and have long history of traditional handcrafts, like Phulkari embroidery and the vibrant colour, were Punjabi Jutti also holding a particular place in Punjab. The famous and traditional Punjabi jutti’s comes from the Fazilka region of Punjab....
Proceedings Article
Colour Psychology in Sustainable Fashion: Understanding Consumer Choices and Ethical Dimensions
Harjas Kaur, Arjun Negi
Colour Psychology and Sustainable Fashion are closely linked in ways that impact consumer feelings and ethical concerns in the fashion industry. This study shows that colours have a strong psychological effect on consumers’ perception of eco-conscious clothing. challenges the common belief that green...
Proceedings Article
Artificial Intelligence for Sustainable Fashion Design: Optimizing Processes and Reducing Waste in the Supply Chain
Ramandeep Kaur
The fashion industry, one of the largest environmental issues across the globe, is developing solutions towards increasing sustainability. Artificial Intelligence (AI) is rapidly becoming a major disruptor of the fashion industry and it provides an innovative technology approach that can optimize design,...
Proceedings Article
Analysing the Textile Potential of Gaddi Goat Hair in Comparison to Cotton and Linen
Nidhi Kalia, Vipin Kumari
Wool remains one of the most functional natural fibres due to its softness, warmth, and suitability for both innerwear and outerwear. While sheep are the primary source, wool is also obtained from goats, camels, and rabbits. Among these, the Gaddi goat a medium-sized breed known for its white coat, long...
Proceedings Article
Live life Sustained Size: 5R’s Exploration in Indian Households, Culture, and Heritage
J. Souparnika, Vanshika Khater, S. B. Sivas, Ashutosh Kumar, Gajanan Pratap Kulkarni, Deepa Shree
This review paper investigates the lasting customs of the 5Rs—Refuse, Reduce, Reuse, Repurpose, and Recycle—in Indian homes, culture, and heritage. These ideas have been a part of Indians’ everyday lives for a long time showing a culture with strong ties to living. The study examines how people use these...
Proceedings Article
Inclusive Interiors: Designing Accessible and Culturally Sensitive Spaces for All
Shubham Kathpalia
The key issue in this case is the practical usefulness of the indoor areas, but the development of such areas requires the focus on making the places friendly to people regardless of their origin or ethnicity and their abilities. This study examines the channels in which interior design can be used to...
Proceedings Article
EDGE Simulation for Sustainable Office Building Design: An Analysis of Energy, Water, and Embodied Carbon Performance in a Chennai Case Study
Hemang Dave, Akshay Gupta, Ankita Patnaik
Using EDGE (Excellence in Design for Greater Efficiencies) modelling software, this study quantitatively evaluates the potential for energy, water, and embedded carbon reductions in a typical office building in Chennai, India. The study shows the use of design stage simulation for attaining sustainable...
Proceedings Article
Biophilic Design in Interior Architecture: Enhancing Well-being and Sustainability
Ar. Sakshi Pathak
With urban life increasingly estranged from nature, the incorporation of biophilic design in indoor environments has evolved from a design trend to an essential requirement. Biophilic design, previously regarded as a creative trend, has increasingly become a vital necessity in interior architecture due...
Proceedings Article
Colourless by Design
Aeti Arora
The prevalence of neutral, desaturated aesthetics in urban architecture signifies a more profound relationship influenced by capitalism, standardization, and aesthetic coloniality, rather than mere changes in preferences and trends. This study analyzes shopping malls in Delhi, India, and Toronto, Canada,...
Proceedings Article
Fostering Adolescent Spatial Independence through Sustainable Urban Design: A Mixed Methods Case Study from Suburban India”
Sapna Dhiman, Yogesh M. Keskar, Tanaya Verma, Manu Walia
This study investigates how urban design elements are related to teen abilities to navigate independently in Zirakpur District Mohali, Punjab which is rapidly growing town and it is considered as Tricity near Chandigarh. Using a mixed method approach, with survey responses, semi-structured interviews...
Proceedings Article
Sustainable and Energy Efficient Interiors for Residential Buildings: Case of NCR, New Delhi
Varsha Shukla
Rapid urbanization in India’s National Capital Region (NCR) has precipitated a dual crisis of energy scarcity and environmental degradation. As residential construction surges to meet the demands of a growing population, the energy footprint of these habitats has escalated alarmingly. This paper investigates...
Proceedings Article
A Methodological Framework for Evaluating Occupant Well-being in Green-Rated Institutional Campuses
J. Abinaya, Anitha Suseelan
Green building rating schemes emphasize energy efficiency and resource management, but little is known about their contribution to occupant wellbeing in the Indian academic environments. This study proposes a convergent parallel mixed methods approach; through this framework the environmental parameters...
Proceedings Article
Iconography and Consumerism: Advertising Imagery in John Berger’s Ways of Seeing
Sukhpreet Kaur, Manju
This research paper looks at advertising and how it relates to Marxist theory, highlighting how it contributes to social inequality, capitalist exploitation, and the upholding of prevailing ideologies. In Chapter 7 of his well-known book Ways of Seeing, John Berger explores the societal ramifications...
Proceedings Article
Commemorative Indian Republic Coinage Relief Art Symbols: A Study of Farming, Agricultural and Food Imagery
Sarvpriya Kaur, Nidhi Sekhon
Farming and agriculture form the cornerstone of India’s socio-economic structure, with farmers playing a vital role in feeding the nation and sustaining its economy. This research paper examines the symbolic representation of farming, agriculture and food imagery in the relief art of Indian Republic...
Proceedings Article
Materiality and Reimagination: Contemporary Narratives through Traditional Medium
Parneet Kaur, Ravi Dhiman
This paper explores the use of traditional medium and techniques in possible new contemporary ways. The major focus of this research is how present-day artist reimagines or rethink age-old material not only for aesthetic value but also because of their capacity to evoke new thoughts and fresh interpretations...
Proceedings Article
Challenging Societal Taboos through Art: Social Awareness and Education in India
Mounika Gunda, Suresh Ragul A, Toram Krishna Godha Samanvitha, Ashutosh Kumar, Gajanan Pratap Kulkarni, Deepa Shree
Art is less about making things pretty; it is a form of innovation that reshapes the way people perceive the world and seeks to undermine deep-seated social norms enshrined in the manifoldness-caged conventionality of enduring India. With everything from prehistoric cave art and village opera, to modern...
Proceedings Article
Culturally Sustainable Learning Environments: AR/VR-Driven Communication Design for Post-Pandemic Education
Leeza Leeza, Rohita Sharma, Andrew Divers
The COVID-19 pandemic caused an unparalleled and global disruption, as the educational and learning environment (asymmetrical spaces) of communities transitioned into the digital realm, to gain an insight into and a deeper understanding of systemic learning and teaching pedagogical practices that were...
Proceedings Article
Art Technological, Innovation for a Sustainable Future
Gyanendra Kumar Kanaujia
In today’s, era of rapid growth and development beyond the boundaries the conventional problem solving for the problem is dissolving. In the upcoming face of environmental challenges. An art and technology play the important role or emerging at catalyst for sustainable innovation and developments. Traditional...
Proceedings Article
Echoes of the Past, Visions for the Future: Stained Glass and Climate Mitigation in Indian Mountain Churches
Sarwan Kumar, Pallavi Majumder, Lekh Ram
This paper mainly brings forward the sustainable possibilities that can be imagined and implemented with the use of the traditional stained glass and its manipulation with newer scientific technologies, particularly reimagining the beautiful Himalayan chapels of India, where the stained-glass windows...
Proceedings Article
Practice as Research: Exploring the Synergy Between Creation and Critique
Pallavi Majumder
Artistic practice and research have progressively merged in recent decades, leading to a strong interdisciplinary field that connects the realms of creation, critical examination, and academic exploration. This article investigates the dynamic relationship between art and research, analyzing how incorporating...
Proceedings Article
Digital Artistry of Mysore Ganjifa: Integrating Traditional Art into Contemporary Design
Sandhya Ravi
There is more to Mysore Ganjifa than a deck of hand-painted playing cards. Ganjifa provides an insight into the complex spiritual and artistic traditions of Indian culture. These cards were originated from persian-mughal rule and grew under Krishnaraja Wodeyar III’s patronage in the 19th century, particularly...
Proceedings Article
Redefining Pedagogy: Fusion of Game Mechanics and Learning for Empowerment
Divya Singh, Manju
Unlike conventional teaching techniques, game-based learning motivates students more, therefore improving their grasp and retention of difficult concepts and ideas. By using gamification into learning, difficult topics might become more intuitive, interesting, and less demanding. Many businesses have...
Proceedings Article
The Role of Education in Promoting Botanical Contact Printing as a Method of Human-Nature Interaction
Adrita Biswas, Neeraj Rawat Sharma
This paper explores the vital role of education in influencing man and nature interaction through the art of botanical contact printing. With each passing day, the environmental challenges are becoming insurmountable, and the textile industry is one of the most scrutinised industries regarding its ecological...
Proceedings Article
Revitalisation and Revival of Traditional Embroidery (Kantha)
Aman Singh, Vandana Dutt, Bhanu Gola
Stitch Kantha, It is widely practiced by women of the districts of West Bengal and Bihar. From the late 1970s, various culture trusts and individuals took it upon themselves to revive the craft. It has also brought about economic and a social transformation in the lives of the women embroiders in the...