Challenges and Adaptive Strategies of Family Businesses in the Cultural Tourism Industry: A Study at Saung Angklung Udjo

DOI

10.2991/978-2-38476-485-3_2How to use a DOI?

Keywords

family business; cultural tourism; adaptive strategy

Abstract

This study explores the unique challenges faced by family-run businesses in the cultural tourism sector and analysis the adaptive strategies implemented by Saung Angklung Udjo (SAU), a renowned family-owned cultural attraction in Bandung, Indonesia. Using a qualitative case study approach, the research gathered data through in-depth interviews, field observations, and internal documentation. Thematic analysis was employed to interpret the data and identify recurring patterns and strategies. The findings reveal that SAU faces internal challenges typical of family businesses—such as leadership succession, balancing professionalism with family values, and maintaining cultural authenticity in a commercial setting. Externally, market shifts, digital transformation, and the impact of the COVID-19 pandemic have pressured the business to adapt. Key adaptive strategies include digitalization of services, generational leadership transition, diversification of cultural offerings, and institutional collaboration. The study highlights the importance of flexible leadership, strategic innovation, and value-based management for the sustainability of family-owned cultural enterprises. It offers practical insights for policymakers, tourism developers, and cultural business managers. This research contributes to the limited body of literature on family business dynamics in cultural tourism contexts, particularly in developing countries. It demonstrates how traditional cultural institutions can innovate while preserving their heritage.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Satrio Nata Mulia
PY  - 2025
DA  - 2025/11/14
TI  - Challenges and Adaptive Strategies of Family Businesses in the Cultural Tourism Industry: A Study at Saung Angklung Udjo
BT  - Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET  2025)
PB  - Atlantis Press
SP  - 5
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-485-3_2
DO  - 10.2991/978-2-38476-485-3_2
ID  - Mulia2025
ER  -