Villagers as Digital Citizens: Community Digital Practices and Economic Transformation in Sumbergondo Village, Batu City

DOI

10.2991/978-2-38476-485-3_11How to use a DOI?

Keywords

digital society; community participation; community-based digital economy

Abstract

Digital transformation in the village presents opportunities for Micro, Small, and Medium Enterprises (MSME)/ Usaha Mikro, Kecil, dan Menengah (UMKM) to become the driving force of the local economy. This study examines how Micro, Small, and Medium Enterprises (UMKM) in Sumbergondo Village utilize social media platforms and digital platforms to expand the market, increase income, and build community-based business networks. The method used was a qualitative case study with in-depth interviews, participatory observation, and social media platform content analysis. The results show that although most UMKM are still in the early adaptation stage, some UMKM have managed to experience significant growth by utilizing digital transformation. Social media acts as a digital storefront that expands the product distribution network, increases tourism business occupancy, and strengthens the economic identity of the village. However, limited production capacity, digital literacy, and human resource readiness are the main obstacles that need to be overcome. This research emphasizes that economic transformation based on UMKM in villages requires institutional support, community collaboration, and policies that favor strengthening the capacity of UMKM.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Cinde Ririh Windayu
AU  - Sumarmi Sumarmi
AU  - Luly Triningsih
AU  - Agung Suprianto
AU  - Dicky Arinta
PY  - 2025
DA  - 2025/11/14
TI  - Villagers as Digital Citizens: Community Digital Practices and Economic Transformation in Sumbergondo Village, Batu City
BT  - Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET  2025)
PB  - Atlantis Press
SP  - 97
EP  - 104
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-485-3_11
DO  - 10.2991/978-2-38476-485-3_11
ID  - Windayu2025
ER  -