Cultural Preservation Through Flavor: Innovation of Bir Pletok

DOI

10.2991/978-2-38476-418-1_25How to use a DOI?

Keywords

Preservative; Bir Pletok; Younger Generation

Abstract

Traditional spiced beverages are often associated with herbal medicine (jamu), which tends to have a bitter and complex flavor, making it unpopular especially among younger generations. The perception of Bir Pletok as jamu often arises among young people when they taste it due to its strong spice content. Similar to jamu, Bir Pletok is not widely favored by young people. However, as a traditional Betawi beverage with historical significance and cultural heritage, as well as a symbol of Betawi identity, its existence must be preserved. In the midst of Jakarta’s development as an urban city, along with globalization and technological advancements, young people’s preferences are influenced. Global information, including knowledge about international cuisine, is easily accessible, leading younger generations to become more familiar with and prefer foreign foods over their own traditional dishes. The goal of this research is to explore how Bir Pletok can be preserved. As a form of cultural preservation, innovation can being the strategy. Transforming Bir Pletok into cold dessert is seen as an effective way to introduce this traditional drink to young people. The hedonic test results of Bir Pletok slushy conducted on the younger generation showed that the aroma, taste, and texture were acceptable and liked.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mulya Sari Hadiati
AU  - Bani Sudardi
AU  - Warto Warto
AU  - Marimin Marimin
PY  - 2025
DA  - 2025/06/06
TI  - Cultural Preservation Through Flavor: Innovation of Bir Pletok
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2024)
PB  - Atlantis Press
SP  - 316
EP  - 322
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-418-1_25
DO  - 10.2991/978-2-38476-418-1_25
ID  - Hadiati2025
ER  -